Remote Marketing Leader, Broker Relations & Growth

Brown & Brown Insurance; Ephrata (Lancaster County); Hybrid; USD 100,000 - 125,000; Full time

Job summary

Brown & Brown Insurance in Lancaster County seeks a Director of Marketing & Broker Relations to drive membership growth, retention, broker engagement, market intelligence, and brand awareness across pooled insurance programs. This role leads broker relations, market analysis, prospecting support, and communications initiatives.

The position collaborates to enhance the visibility and value of pooling services, builds broker networks, and oversees onboarding, education, and outreach with broker

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience in marketing, business, communications, insurance, public administration, or a related field.
• Three or more years of experience in business development, marketing, account management, insurance, member services, broker relations, or a similar relationship-based role.
• Strong verbal and written communication skills, including delivering engaging presentations and communicating program value.
• Experience developing outreach, engagement, retention, or growth strategies.
• Ability to analyze market information, trends, and performance metrics to support strategic recommendations.
• Willingness to travel for conferences and broker meetings.
• Proficiency with Microsoft Office and CRM/tracking systems.
• Ability to work remotely as needed.

Responsibilities

• Develop member market share growth initiatives in support of the strategic plan.
• Expand broker engagement and advocacy to grow market share.
• Manage prospect pipelines, outreach activities, and growth metrics.
• Build and maintain strong relationships with brokers, members, and partners.
• Facilitate onboarding, education, and engagement with broker agencies and state associations.
• Support member retention through ongoing communication and relationship management.
• Provide input for marketing campaigns and communication tools.
• Promote program services and ensure consistent branding and messaging.
• Represent the organization at conferences, industry events, and networking opportunities.
• Monitor market trends and competitor activity.
• Prepare reports to support strategic decision-making.
• Partner with leadership to improve processes and support growth objectives.

Skills

Strong communication

Project management

Relationship building

Presentation skills

Willingness to travel

CRM experience

Microsoft Office proficiency

Education

Bachelor’s degree or equivalent in marketing, business, communications, insurance, public administration, or a related field

Tools

CRM systems

Microsoft Office

Job description

Brown & Brown Insurance in Lancaster County seeks a Director of Marketing & Broker Relations to drive membership growth, retention, broker engagement, market intelligence, and brand awareness across pooled insurance programs. This role leads broker relations, market analysis, prospecting support, and communications initiatives.

The position collaborates to enhance the visibility and value of pooling services, builds broker networks, and oversees onboarding, education, and outreach with broker