Remote Marketing Insights & Data Analyst

Insight Global; Chicago (IL); Remote; USD 90,000 - 130,000; Full time

Job summary

Insight Global is seeking a Marketing Data Analyst to support a Data 360 implementation at a global bank in Chicago. The role involves analyzing customer and marketing data to centralize the customer view and enable personalized, multi-channel experiences across channels.

You will define audience criteria, document technical specifications, validate data quality, and translate findings into actionable insights for marketing leadership, helping to drive adoption and business value.

Qualifications

• 5+ years of experience in Marketing Analytics or related discipline.
• Experience with customer journey maps and triggers.
• Strong SQL skills and large dataset analysis.
• Experience translating business requirements into data specifications.
• Experience supporting customer journeys and marketing campaigns.

Responsibilities

• Partner with Marketing, Analytics, Technology, Data, and Campaign Execution teams to understand objectives.
• Translate requirements into audience selection and journey logic with clear criteria.
• Conduct data discovery to determine attribute availability across environments.
• Identify source systems, tables, fields, and logic for journeys.
• Develop technical specifications and maintain documentation and version control.
• Support development, testing, and validation of journeys and data pipelines.
• Collaborate with stakeholders to demonstrate business value of Data 360.

Skills

Marketing Analytics

Data analysis

Audience segmentation

Campaign analytics

Documentation

Analytical thinking

Problem-solving

Prioritization

Independent work

Tools

SQL

Job description

Insight Global is seeking a Marketing Data Analyst to support a Data 360 implementation at a global bank in Chicago. The role involves analyzing customer and marketing data to centralize the customer view and enable personalized, multi-channel experiences across channels.

You will define audience criteria, document technical specifications, validate data quality, and translate findings into actionable insights for marketing leadership, helping to drive adoption and business value.