Remote Marketing Director: Brand & Demand Growth

Sperber Landscape Companies; Westlake Village (CA); Remote; USD 140,000 - 220,000; Full time

Job summary

Sperber Companies is seeking a Director of Marketing to lead marketing and demand generation for Sperber and its operating companies. This is a hands-on, Director-level role with real ownership and real room to build.

The Director owns four core outcomes: demand generation that fills the sales pipeline through organic, content-driven channels; a credible brand for the holding company and each operating company; digital marketing that’s continuously tested; and marketing support that drives

Qualifications

• 7–10+ years of progressive marketing experience including director-level leadership.
• Experience in a multi-location, B2B services business (landscaping, facilities services, construction, home services, or similar).
• Proven track record building demand generation programs that produce measurable sales pipeline, with a bias toward organic, content, and review-driven growth marketing.
• Hands-on experience with HubSpot or a comparable CRM platform.
• Experience managing brand consistency across multiple business units, locations, or a multi-brand portfolio, and building sales enablement materials with sales leadership.
• Digital marketing fluency across SEO, organic social, website/CMS, and local search; paid media experience is a plus, not the core of this role.
• Awareness of how AI search and answer engines are reshaping organic visibility, and how to build content that earns authority in both.
• Comfortable operating as a lean team, directing agencies and contractors to extend capacity.
• Strong written and verbal communication skills and the executive presence to work directly with the CRO, Executive Leadership team, and field leadership.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA a plus but not required.

Responsibilities

• Own annual demand generation strategy and pipeline growth.
• Define brand strategy and ensure consistent identity across holdings and operating units.
• Oversee digital optimization across website, SEO, social, and local search, including AI-driven search visibility.
• Support revenue generation with sales enablement tools and field marketing collateral.
• Lead outside agencies and manage budget across corporate and operating companies.

Skills

Marketing leadership

Demand generation

Brand management

Executive communication

Lean team leadership

Multi-location B2B experience

SEO

Organic social

Content marketing

Local search

Education

Bachelor's degree in Marketing/Business/Communications

MBA (optional)

Tools

HubSpot CRM

Job description

Sperber Companies is seeking a Director of Marketing to lead marketing and demand generation for Sperber and its operating companies. This is a hands-on, Director-level role with real ownership and real room to build.

The Director owns four core outcomes: demand generation that fills the sales pipeline through organic, content-driven channels; a credible brand for the holding company and each operating company; digital marketing that’s continuously tested; and marketing support that drives