Remote Marketing Data Analyst — Insights & Growth

Socket.dev; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Coalition is seeking a Marketing Data Analyst to own the analytical viewpoint on marketing performance across our insurance and security lines. You will connect data from marketing and sales, explain drivers of results, and provide leadership-ready insights that shape our go-to-market decisions.

The role emphasizes insight over reporting; you will maintain dashboards and deliver analyses that inform strategy, optimization, and executive reviews with a data-driven narrative.

Qualifications

• 5+ years of experience in B2B marketing analytics.
• Deep understanding of B2B marketing funnels, attribution, CAC, LTV, and pipeline velocity.
• Ability to translate data into actionable recommendations for senior leadership.

Responsibilities

• Analyze funnel and campaigns across insurance and security businesses, identifying leaks and channel impact.
• Provide data-backed recommendations to campaign managers and marketing leadership.
• Synthesize CRM, marketing automation, ad data, web analytics, and sales data for questions not answered by dashboards.
• Define metrics and benchmarks; design a framework to measure and optimize marketing investments.
• Own the monthly CMO Data Review and quarterly Marketing GTM/ QBR narratives.
• Design and maintain weekly, monthly, and quarterly dashboards for stakeholders; enable self-service analytics.
• Collaborate with Marketing, Data Engineering, Data Science, and Sales Operations to ensure data alignment.

Skills

Marketing analytics

B2B marketing

Data storytelling

Executive communication

Tools

Looker

Salesforce

Marketo

Outreach

Chillipiper

Google Analytics

Ad Platforms

Job description

Coalition is seeking a Marketing Data Analyst to own the analytical viewpoint on marketing performance across our insurance and security lines. You will connect data from marketing and sales, explain drivers of results, and provide leadership-ready insights that shape our go-to-market decisions.

The role emphasizes insight over reporting; you will maintain dashboards and deliver analyses that inform strategy, optimization, and executive reviews with a data-driven narrative.