Remote Marketing Communications Leader | Life Sciences

Eurofins; Lancaster (Lancaster County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid vacation and holidays

Job summary

Eurofins USA Medical Devices seeks a Marketing Communications Manager to lead integrated marketing programs across channels, elevating brand visibility and driving measurable demand. You will partner with sales, operations, SMEs, agencies, and cross‑functional stakeholders to translate complex capabilities into clear, compelling campaigns and sales tools.

The ideal candidate has 8–10 years of B2B, technical marketing experience, strong messaging, and hands‑on execution with marketing automation,

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, business, or related field required.
• 8 to 10 years of experience in marketing communications, campaign management, demand generation, content marketing, or related marketing role required.
• Experience with Adobe Creative Cloud, Canva, CRMs, and marketing automation platforms.

Responsibilities

• Develop and execute integrated marketing communications strategies, campaigns, and lead the annual medical device services marketing plan process aligned to business objectives, audience needs, and growth priorities.
• Lead campaign planning from strategy through execution, including value proposition development, creative briefs, messaging, content mapping, activation plans, and performance measurement.
• Create, edit, and manage high‑impact content across channels, including web pages, email campaigns, paid media, sales enablement materials, thought leadership assets, presentations, social media, webinars, and event materials.
• Partner with marketing colleagues, sales, technical SMEs, leadership, agencies, and external vendors to ensure cohesive messaging, strong execution, and alignment across target audience touchpoints.
• Manage marketing automation, email marketing, lead nurturing, inbound lead processes, and lead scoring in partnership with sales and digital teams.
• Plan and execute tradeshows, events, webinars, and promotional campaigns, including messaging, graphics, schedules, speaker coordination, and post‑event follow‑up in coordination with the marketing tradeshow specialist.
• Own campaign performance tracking, KPI reporting, budget management, and optimization recommendations to improve engagement, lead generation, and marketing effectiveness.
• Uphold brand standards and ensure consistent, compelling messaging across all marketing materials, digital channels in partnership with the marketing digital specialist, sales tools, and external communications.
• Manage agency relationships, project timelines, deliverables, and budgets to ensure work is completed on time, on brand, and aligned to business goals.

Skills

Integrated marketing

Demand generation

Persuasive writing

Cross-functional collaboration

Project management

Marketing automation

Analytics

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Cloud

CRM

Marketing automation

Job description

Eurofins USA Medical Devices seeks a Marketing Communications Manager to lead integrated marketing programs across channels, elevating brand visibility and driving measurable demand. You will partner with sales, operations, SMEs, agencies, and cross‑functional stakeholders to translate complex capabilities into clear, compelling campaigns and sales tools.

The ideal candidate has 8–10 years of B2B, technical marketing experience, strong messaging, and hands‑on execution with marketing automation,