Marketing Communications Manager

Eurofins; Lancaster (Lancaster County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid vacation and holidays

Job summary

Eurofins USA Medical Devices seeks a Marketing Communications Manager to lead integrated marketing programs across channels, elevating brand visibility and driving measurable demand. You will partner with sales, operations, SMEs, agencies, and cross‑functional stakeholders to translate complex capabilities into clear, compelling campaigns and sales tools.

The ideal candidate has 8–10 years of B2B, technical marketing experience, strong messaging, and hands‑on execution with marketing automation,

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, business, or related field required.
• 8 to 10 years of experience in marketing communications, campaign management, demand generation, content marketing, or related marketing role required.
• Experience with Adobe Creative Cloud, Canva, CRMs, and marketing automation platforms.

Responsibilities

• Develop and execute integrated marketing communications strategies, campaigns, and lead the annual medical device services marketing plan process aligned to business objectives, audience needs, and growth priorities.
• Lead campaign planning from strategy through execution, including value proposition development, creative briefs, messaging, content mapping, activation plans, and performance measurement.
• Create, edit, and manage high‑impact content across channels, including web pages, email campaigns, paid media, sales enablement materials, thought leadership assets, presentations, social media, webinars, and event materials.
• Partner with marketing colleagues, sales, technical SMEs, leadership, agencies, and external vendors to ensure cohesive messaging, strong execution, and alignment across target audience touchpoints.
• Manage marketing automation, email marketing, lead nurturing, inbound lead processes, and lead scoring in partnership with sales and digital teams.
• Plan and execute tradeshows, events, webinars, and promotional campaigns, including messaging, graphics, schedules, speaker coordination, and post‑event follow‑up in coordination with the marketing tradeshow specialist.
• Own campaign performance tracking, KPI reporting, budget management, and optimization recommendations to improve engagement, lead generation, and marketing effectiveness.
• Uphold brand standards and ensure consistent, compelling messaging across all marketing materials, digital channels in partnership with the marketing digital specialist, sales tools, and external communications.
• Manage agency relationships, project timelines, deliverables, and budgets to ensure work is completed on time, on brand, and aligned to business goals.

Skills

Integrated marketing

Demand generation

Persuasive writing

Cross-functional collaboration

Project management

Marketing automation

Analytics

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Cloud

CRM

Marketing automation

Job description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

Job Description

The Marketing Communications Manager will lead the development and execution of integrated marketing communications programs that advance business priorities, strengthen brand visibility, and generate measurable demand. Reporting to the Marketing Director, this hands‑on role will partner closely with marketing colleagues, sales, operations, technical subject matter experts, agencies, and cross‑functional stakeholders to translate complex capabilities into clear, compelling campaigns, content, and sales tools. The successful candidate will bring strong strategic thinking, hands‑on execution, and a proven ability to influence across teams without direct authority.

Summary of Key Skills

• Integrated marketing communications strategy and campaign execution
• Demand generation, lead nurturing, and campaign performance optimization
• Clear, persuasive writing for technical, B2B, and audience‑specific messaging
• Problem solving, sound judgment, attention to detail, and adaptability in a fast‑paced environment
• Cross‑functional collaboration and stakeholder influence without direct authority
• Project management, budget oversight, vendor coordination, and deadline accountability
• Marketing automation, CRM, analytics, and KPI reporting

Responsibilities

• Develop and execute integrated marketing communications strategies, campaigns, and lead the annual medical device services marketing plan process aligned to business objectives, audience needs, and growth priorities.
• Lead campaign planning from strategy through execution, including value proposition development, creative briefs, messaging, content mapping, activation plans, and performance measurement.
• Create, edit, and manage high‑impact content across channels, including web pages, email campaigns, paid media, sales enablement materials, thought leadership assets, presentations, social media, webinars, and event materials.
• Partner with marketing colleagues, sales, technical SMEs, leadership, agencies, and external vendors to ensure cohesive messaging, strong execution, and alignment across target audience touchpoints.
• Manage marketing automation, email marketing, lead nurturing, inbound lead processes, and lead scoring in partnership with sales and digital teams.
• Plan and execute tradeshows, events, webinars, and promotional campaigns, including messaging, graphics, schedules, speaker coordination, and post‑event follow‑up in coordination with the marketing tradeshow specialist.
• Own campaign performance tracking, KPI reporting, budget management, and optimization recommendations to improve engagement, lead generation, and marketing effectiveness.
• Uphold brand standards and ensure consistent, compelling messaging across all marketing materials, digital channels in partnership with the marketing digital specialist, sales tools, and external communications.
• Manage agency relationships, project timelines, deliverables, and budgets to ensure work is completed on time, on brand, and aligned to business goals.

Qualifications

The Ideal Candidate

• Has 8 to 10 years of progressive marketing communications experience, preferably in a B2B, technical, scientific, life sciences, medical device, biopharma, or regulated industry environment.
• Brings a proven track record of developing campaigns that drive measurable engagement, demand generation, and qualified lead growth.
• Combines strategic thinking with strong execution, moving confidently from planning and messaging through activation, measurement, and optimization.
• Is a resourceful problem solver who can navigate ambiguity, remove barriers, and keep complex projects moving forward.
• Influences effectively without authority by building trust, aligning stakeholders, and communicating recommendations with clarity and confidence.
• Writes clearly and persuasively, with the ability to translate complex technical information into audience‑focused marketing messages.
• Works well in a collaborative, fast‑paced environment while maintaining strong organization, attention to detail, and accountability for deadlines.

Education and Experience

• Bachelor’s degree in marketing, communications, journalism, public relations, business, or a related field required.
• 8 to 10 years of experience in marketing communications, campaign management, demand generation, content marketing, or a related marketing role required.
• Demonstrated experience with Adobe Creative Cloud, Canva, CRMs, and marketing automation platforms
• Experience in life sciences, medical device, biopharma, laboratory services, healthcare, manufacturing, technology, or another technical B2B environment preferred.
• Experience managing agencies, vendors, budgets, and cross‑functional marketing projects.

Additional Information

The position is full-time, Monday-Friday, 8:00am-5:00pm, with overtime as needed. Location: East Coast & Midwest — Boston, MA; Lancaster, PA; Jacksonville, FL; St. Louis, MO; Remote options available

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Eurofins USA Medical Devices is a Disabled and Veteran Equal Employment Opportunity employer.