Senior Digital Marketing Lead - Life Sciences B2B

Eurofins Medical Device Services US; Lancaster (Lancaster County); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Life and disability insurance

401(k) with company match

Paid vacation and holidays

Job summary

Eurofins BioPharma Product Testing, Medical Device Services, and Calibration, Certification & Metrology seek a Digital Marketing Manager to drive multi-channel campaigns that boost brand awareness, client engagement, and lead generation.

You will lead paid search, social media, organic content, YouTube, and other platforms, partnering with marketing, sales, and external partners for measurable business results.

Qualifications

• 5-7 years of experience in digital marketing, paid media, social media, content strategy, analytics, and campaign management.
• Strong knowledge of Google Ads, Google Analytics, social media platforms, SEO, and digital marketing tools.
• Proven ability to develop and optimize multi-channel marketing campaigns using data-driven insights.
• Excellent communication, project management, and stakeholder management skills.
• Experience in life sciences, healthcare, medical device, pharmaceutical, or other regulated B2B industries preferred.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage paid media, social media, content activation, and digital advertising programs.
• Lead campaign planning, launch, optimization, and performance reporting.
• Analyze campaign results and recommend data-driven improvements.
• Oversee digital content, creative assets, and agency/vendor relationships.
• Establish digital marketing best practices, processes, and governance.
• Collaborate with cross-functional stakeholders to support lead generation and brand growth.
• Monitor emerging digital trends, technologies, and AI-driven marketing opportunities.

Skills

Paid media

Social media

Content strategy

Analytics

Campaign management

Stakeholder management

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Google Analytics

SEO tools

Marketing automation tools

Job description

Eurofins BioPharma Product Testing, Medical Device Services, and Calibration, Certification & Metrology seek a Digital Marketing Manager to drive multi-channel campaigns that boost brand awareness, client engagement, and lead generation.

You will lead paid search, social media, organic content, YouTube, and other platforms, partnering with marketing, sales, and external partners for measurable business results.