Remote Marketing Automation & Analytics Leader

Henry Schein One; Northern (KY); Hybrid; USD 90,000 - 119,000; Full time

Benefits offered by this job

Health coverage

Retirement savings with company match

Paid time off

Parental leave

Wellbeing resources

Education support

MORE!

Job summary

Henry Schein One is seeking a Marketing Automation & Analytics Manager to lead the administration, execution, and continuous improvement of our marketing automation platform within a remote US role. You will own end-to-end programs, oversee Marketo-Salesforce integration, and drive data-driven optimization across campaigns with cross-functional teams.

The role requires extensive experience in marketing operations, Marketo Engage, and a strong QA mindset. Travel is up to 10%.

Qualifications

• Typically 6 to 8+ years of relevant experience.
• Bachelor's degree or global equivalent in related discipline.
• 4–6 years in marketing operations, with 3+ years hands-on in Marketo Engage.
• Working knowledge of the Marketo Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break.
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send-time defaults, and the SFDC sync before you hit approve.
• Clearwriter.SOPs, briefs, status notes, and tickets that the next person can actually use.
• Curious about AI in MarOps— comfortable getting hands dirty with new tools rather than waiting for documentation.

Responsibilities

• Build, QA, and launch programs end-to-end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica).
• Maintain and enhance the Marketo Salesforce integration day-to-day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fix issues proactively.
• Build, QA, and maintain Marketo Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking.
• Ensure accurate campaign attribution through consistent program-to-SFDC-campaign alignment, member status mapping, and program template governance.
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes).
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams.
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis-driven testing (A/B testing, audience refinement, nurture logic improvements, deliverability, engagement).

Skills

Marketing operations

Marketo Engage

Marketo-Salesforce integration

QA testing

SOPs

AI in MarOps

Education

Bachelor's degree or global equivalent

Master's degree or global equivalent (plus)

Tools

Marketo Engage

Salesforce (SFDC)

ON24

Conversica

Job description

Henry Schein One is seeking a Marketing Automation & Analytics Manager to lead the administration, execution, and continuous improvement of our marketing automation platform within a remote US role. You will own end-to-end programs, oversee Marketo-Salesforce integration, and drive data-driven optimization across campaigns with cross-functional teams.

The role requires extensive experience in marketing operations, Marketo Engage, and a strong QA mindset. Travel is up to 10%.