Marketing Automation & Analytics Manager

Henry Schein One; Northern (KY); Hybrid; USD 90,000 - 119,000; Full time

Benefits offered by this job

Health coverage

Retirement savings with company match

Paid time off

Parental leave

Wellbeing resources

Education support

MORE!

Job summary

Henry Schein One is seeking a Marketing Automation & Analytics Manager to lead the administration, execution, and continuous improvement of our marketing automation platform within a remote US role. You will own end-to-end programs, oversee Marketo-Salesforce integration, and drive data-driven optimization across campaigns with cross-functional teams.

The role requires extensive experience in marketing operations, Marketo Engage, and a strong QA mindset. Travel is up to 10%.

Qualifications

• Typically 6 to 8+ years of relevant experience.
• Bachelor's degree or global equivalent in related discipline.
• 4–6 years in marketing operations, with 3+ years hands-on in Marketo Engage.
• Working knowledge of the Marketo Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break.
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send-time defaults, and the SFDC sync before you hit approve.
• Clearwriter.SOPs, briefs, status notes, and tickets that the next person can actually use.
• Curious about AI in MarOps— comfortable getting hands dirty with new tools rather than waiting for documentation.

Responsibilities

• Build, QA, and launch programs end-to-end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica).
• Maintain and enhance the Marketo Salesforce integration day-to-day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fix issues proactively.
• Build, QA, and maintain Marketo Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking.
• Ensure accurate campaign attribution through consistent program-to-SFDC-campaign alignment, member status mapping, and program template governance.
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes).
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams.
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis-driven testing (A/B testing, audience refinement, nurture logic improvements, deliverability, engagement).

Skills

Marketing operations

Marketo Engage

Marketo-Salesforce integration

QA testing

SOPs

AI in MarOps

Education

Bachelor's degree or global equivalent

Master's degree or global equivalent (plus)

Tools

Marketo Engage

Salesforce (SFDC)

ON24

Conversica

Job description

Marketing Automation & Analytics Manager

Who We Are

Shape what’s next in dental technology.Join Henry Schein One!

Join a globalleaderredefiningdental practice managementand do work thatactuallymatters.At Henry Schein One,we are a team ofcarecatalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everythingwedo.Yourideas fuel innovation that enhances patient care and drivesreal resultsfor practices.
Wedon’tjust talk aboutimpact;we build it!Backed by a trusted reputation, ourleaders foster an inclusive and supportive environment where we staysolely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We havehigh expectationsfor performance and delivering results; as part of awinningteam,you’llwork hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your winscelebrated.

Marketing Automation & Analytics Manager is responsible for supporting the administration, execution, and continuous improvement of Henry Schein One’s marketing automation platform and related technology stack. The position serves as a hands‑on contributor in managing the marketing automation platform and associated systems that enable marketing campaign execution, data flow, and performance reporting.

The role collaborates cross‑functionally with Demand Generation, Product Marketing, RevOps, Business Operations, and Business Intelligence teams to support the development and optimization of marketing programs, data processes, and reporting capabilities. This includes contributing to scalable process design, ensuring data accuracy, and enhancing overall operational efficiency across marketing initiatives.

Success in this role requires a combination of technical proficiency in marketing automation platforms and strong operational capabilities, including program execution, quality assurance, data governance, troubleshooting, and analysis. The position plays a key role in supporting campaign effectiveness, improving marketing performance, and increasing confidence in reporting through structured experimentation and continuous process improvement.

This position is remote within the United States with up to 10% travel as needed.

About the Role

• Build, QA, and launch programs end‑to‑end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica).

• Maintain andenhance the Marketo Salesforce integration day‑to‑day:smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking. Diagnose and fixissuesproactively.

• Build, QA, and maintain Marketo Salesforce workflows to support lead capture,scoring, routing, lifecycle stage progression, and conversion tracking.

• Ensure accurate campaign attribution through consistent program‑to‑SFDC‑campaign alignment, member status mapping, and program template governance.

• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes).

• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams.

• Partner with Demand Generation tomonitor campaign and channel performance and improve outcomes through hypothesis‑driven testing (e.g., A/B testing, audience refinement, nurture logic improvements, deliverability, and engagement).

Required Qualifications

• Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically a Bachelor's Degree or global equivalent in related discipline.
• 4–6 years in marketing operations or marketing automation, with 3+ years hands‑on in Marketo Engage — building, integrating, and debugging, not just sending
• Working knowledge of the Marketo Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break.
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send‑time defaults, and the SFDC sync before you hit approve.
• Clearwriter.SOPs, briefs, status notes, and tickets that the next person can actually use.
• Curious about AI in MarOps— comfortable getting hands dirty with new tools rather than waiting for documentation.

What will set you apart

• Master's degree or global equivalent a plus. May hold one or more industry certifications.

The posted range for this position is $90,000-$119,000, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.

What you’ll gain as a #TeamSchein member

• A robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE!

HenrySchein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

Unfortunately, Henry Schein One is not currently hiring individuals residing in North Dakota, Rhode Island, Vermont, Delaware, Hawaii, Puerto Rico and other US territories.