Remote Marketing Analytics Lead - Gaming Startup (Greenfield)

Blaze Talent; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

Blaze Talent is recruiting for a first embedded analytics hire at a fast-growing gaming startup. You will own the measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels.

This greenfield role involves building attribution and reporting infrastructure from scratch, connecting media spend to player value, and delivering BI dashboards that tie CAC, LTV, and ROAS to business outcomes across Paid Social, Paid Search, Affiliate and Creator programs.

Qualifications

• 3+ years in marketing/growth or paid media analytics with hands-on measurement across Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Strong SQL skills and advanced Excel proficiency (pivot tables, VLOOKUP/XLOOKUP, complex formulas) to derive actionable insights.
• Experience with affiliate tracking/attribution platforms (Impact, Everflow, CJ Affiliate, Tune/HasOffers) and mobile measurement partners (AppsFlyer, Branch, Adjust).

Responsibilities

• Monitor and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager with audience segmentation and A/B testing.
• Collaborate with paid search agencies to translate performance and player-value trends into budget and keyword recommendations.
• Own partner- and creator-level reporting, including postback/S2S tracking accuracy and payout reconciliation, and support incrementality testing.
• Build and maintain a deduplicated attribution table and BI dashboards linking spend to CAC, LTV, and ROAS.

Skills

SQL

Excel

GA4

Meta Ads

TikTok Ads

Google Ads

Education

Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or related field

Tools

Impact

Everflow

CJ Affiliate

Tune/HasOffers

AppsFlyer

Branch

Adjust

Metabase/Looker

Job description

Blaze Talent is recruiting for a first embedded analytics hire at a fast-growing gaming startup. You will own the measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels.

This greenfield role involves building attribution and reporting infrastructure from scratch, connecting media spend to player value, and delivering BI dashboards that tie CAC, LTV, and ROAS to business outcomes across Paid Social, Paid Search, Affiliate and Creator programs.