Marketing Analytics Lead: ROI & Attribution

My Technology, Inc.; United States; Hybrid; USD 100,000 - 180,000; Full time

Benefits offered by this job

Remote-first with hybrid NYC & Miami

Equity

401K

Health, Dental, and Vision insurance

Flexible Spending Account

Flexible Vacation Policy

Job summary

MyPrize, a fast-growing free-to-play social gaming and markets platform, is seeking a Marketing Analytics Manager to join our Analytics team as the first embedded analytics hire. You will own measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels, ensuring decisions are evidence-based.

You’ll work directly with the Head of Analytics to stand up the function’s foundational attribution and reporting infrastructure, building dashboards and a shared

Qualifications

• Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or a related field preferred.
• 3-5+ years in marketing/growth or paid media analytics, with hands-on measurement experience across Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Proficiency in GA4 (Google Analytics 4).
• Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, complex formulas, and data modeling to derive actionable insights and build ad hoc reporting.
• Proficiency with a modern BI/visualization tool (Metabase, Looker, or similar).
• Strong SQL; experience with Python and large datasets a plus.
• Direct experience with affiliate tracking/attribution platforms (e.g., Impact, Everflow, CJ Affiliate, Tune/HasOffers) and mobile measurement partners (e.g., AppsFlyer, Branch, Adjust).
• Experience building de-duplicated, multi-touch or waterfall attribution across overlapping channels — specifically reconciling paid, affiliate, and creator claims on the same conversion.
• Professional background from a top-tier marketing/media agency, a high-growth gaming or consumer app company, or a paid marketing platform/tool provider.
• Comfortable working with ambiguous, evolving data infrastructure — this is a build-from-near-scratch environment, not a mature, fully-instrumented stack.

Responsibilities

• Own measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels.
• Build attribution and reporting infrastructure with Head of Analytics to connect media spend to player value.
• Develop dashboards and a centralized metric dictionary linking spend to value (CAC, LTV, ROAS).
• Coordinate cross-channel budget pacing and forecasting with Head of Analytics and FP&A.

Skills

Marketing analytics

GA4

Excel

SQL

Python

BI tools

Affiliate tracking

Attribution modeling

Communication

Project management

Education

Bachelor's degree

Tools

Looker

Metabase

Google Ads

Meta Ads Manager

TikTok Ads Manager

AppsFlyer

Job description

MyPrize, a fast-growing free-to-play social gaming and markets platform, is seeking a Marketing Analytics Manager to join our Analytics team as the first embedded analytics hire. You will own measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels, ensuring decisions are evidence-based.

You’ll work directly with the Head of Analytics to stand up the function’s foundational attribution and reporting infrastructure, building dashboards and a shared