Remote Marketing Analytics & Experimentation Lead

Acorns; United States; Remote; USD 146,000 - 171,000; Full time

Benefits offered by this job

Stock options

401(k) matching

Flexible work location

Paid time off

Job summary

Acorns is seeking a Data Analyst II for Marketing Analytics to lead experimentation and be a strategic partner for Marketing. You will drive the measurement roadmap, oversee geo holdout tests, and collaborate with Data Science to maintain MMM priors, shaping budget and channel decisions.

The role is remote-first with optional Irvine office access. You will build forecasting models, maintain rigorous experimentation standards, and mentor junior analysts while leveraging AI to automate repetitive

Qualifications

• 5+ years of experience in marketing analytics, media measurement, or a related field.
• Hands-on experience designing and running geo holdout tests or comparable geo-based incrementality methodologies.
• Experience building marketing forecasting models (e.g., spend/response, MMM, or channel-level forecasting).
• Deep expertise in experimentation methodology, A/B testing, hypothesis testing, sample estimation, and statistical power analysis.
• Advanced proficiency in writing SQL and Python in cloud data environments like Databricks and BigQuery.
• Hands-on experience with marketing measurement tools and platforms (e.g., MMM/incrementality platforms, ad platform reporting such as Google/Meta).
• Strong intuition for marketing and customer psychology impacting acquisition and retention.
• High autonomy and project management skills for unstructured analytics projects.
• Commitment to mentorship and technical leadership to elevate peers.

Responsibilities

• Drive the Marketing Measurement Roadmap across experimentation, forecasting, and incrementality testing.
• Design and run geo holdout tests to measure true marketing lift.
• Collaborate with Data Science to maintain priors and inputs for the MMM.
• Oversee end-to-end marketing experimentation standards (sample sizes, power, confidence intervals).
• Build forecasting models for marketing performance and spend efficiency.
• Query Databricks and BigQuery alongside marketing data to identify insights and anomalies.
• Scale capabilities with AI and automation to accelerate analyses.
• Provide technical leadership and mentorship to junior analysts.

Skills

Marketing analytics

Geo holdout testing

Experimentation

SQL & Python

Analytics leadership

Forecasting models

Databricks

BigQuery

Ads platforms

AI automation

Tools

Databricks

BigQuery

Ads platforms

Job description

Acorns is seeking a Data Analyst II for Marketing Analytics to lead experimentation and be a strategic partner for Marketing. You will drive the measurement roadmap, oversee geo holdout tests, and collaborate with Data Science to maintain MMM priors, shaping budget and channel decisions.

The role is remote-first with optional Irvine office access. You will build forecasting models, maintain rigorous experimentation standards, and mentor junior analysts while leveraging AI to automate repetitive