Remote Marketing Analytics Analyst

Heart & Stroke; United States; Hybrid; USD 48,000 - 59,000; Full time

Benefits offered by this job

Health, medical, dental, and vision

Flexible hybrid working arrangements

Reimbursement for mobile phone andhome

Home office setup reimbursement

Wellness days and personal days

Job summary

Heart & Stroke is seeking an Analyst, Marketing Analytics to deliver data-driven insights for fundraising programs and campaigns. You’ll support data operations, segmentation, and performance reporting, with heavy emphasis on improving net revenue growth, supporter loyalty, and engagement.

The role requires collaboration across teams, experience with BigQuery, Power BI, Google Analytics, and CRM systems, and the ability to work from Canada with periodic Toronto office visits.

Qualifications

• Minimum 2 years of analytics or data management experience in a customer-centered organization.
• Experience reporting on mass media campaigns including digital and traditional channels.
• Experience delivering data analysis and insight through storytelling and visualization.
• Experience in data-visualization using tools like Power BI or Tableau.
• Experience working with CRM systems and Cloud Analytics like BigQuery, Snowflake or Redshift.
• Experience with Google Analytics and digital marketing performance management.
• University degree in analytics, data science, statistics, finance or equivalent.

Responsibilities

• Analytics and Visualization program: Analyze customer behavior and develop segmentation tactics.
• Evaluate tactics and identify opportunities to improve supporter communication and lifetime value.
• Intake analytics requests with requirements, metrics and definitions and maintain documentation.
• Ensure daily, weekly and campaign reports and dashboards using BigQuery, Power BI, GA, and other sources.
• In-campaign tracking of media and channels; provide updates and adjust to drive results.
• Campaign Planning, Data Operations and Data Management: Plan and evaluate multi-channel campaigns.
• Manage the marketing calendar and data operation dates; extract data for analysis.
• Document new data protocols and share knowledge with stakeholders.
• Coordinate with vendors to support media planning and ensure timely data delivery.
• Identify data needs and draft requirements and UAT for improvements.
• Work across the organization to learn about other programs and opportunities.

Skills

Data analysis

Storytelling with data

Data visualization

SQL

Excel

CRM systems

Project management

Collaboration

Education

University degree in analytics

Tools

Power BI

Tableau

BigQuery

Snowflake

Redshift

Google Analytics

Job description

Heart & Stroke is seeking an Analyst, Marketing Analytics to deliver data-driven insights for fundraising programs and campaigns. You’ll support data operations, segmentation, and performance reporting, with heavy emphasis on improving net revenue growth, supporter loyalty, and engagement.

The role requires collaboration across teams, experience with BigQuery, Power BI, Google Analytics, and CRM systems, and the ability to work from Canada with periodic Toronto office visits.