Analyst, Marketing Analytics

Heart & Stroke; United States; Hybrid; USD 48,000 - 59,000; Full time

Benefits offered by this job

Health, medical, dental, and vision

Flexible hybrid working arrangements

Reimbursement for mobile phone andhome

Home office setup reimbursement

Wellness days and personal days

Job summary

Heart & Stroke is seeking an Analyst, Marketing Analytics to deliver data-driven insights for fundraising programs and campaigns. You’ll support data operations, segmentation, and performance reporting, with heavy emphasis on improving net revenue growth, supporter loyalty, and engagement.

The role requires collaboration across teams, experience with BigQuery, Power BI, Google Analytics, and CRM systems, and the ability to work from Canada with periodic Toronto office visits.

Qualifications

• Minimum 2 years of analytics or data management experience in a customer-centered organization.
• Experience reporting on mass media campaigns including digital and traditional channels.
• Experience delivering data analysis and insight through storytelling and visualization.
• Experience in data-visualization using tools like Power BI or Tableau.
• Experience working with CRM systems and Cloud Analytics like BigQuery, Snowflake or Redshift.
• Experience with Google Analytics and digital marketing performance management.
• University degree in analytics, data science, statistics, finance or equivalent.

Responsibilities

• Analytics and Visualization program: Analyze customer behavior and develop segmentation tactics.
• Evaluate tactics and identify opportunities to improve supporter communication and lifetime value.
• Intake analytics requests with requirements, metrics and definitions and maintain documentation.
• Ensure daily, weekly and campaign reports and dashboards using BigQuery, Power BI, GA, and other sources.
• In-campaign tracking of media and channels; provide updates and adjust to drive results.
• Campaign Planning, Data Operations and Data Management: Plan and evaluate multi-channel campaigns.
• Manage the marketing calendar and data operation dates; extract data for analysis.
• Document new data protocols and share knowledge with stakeholders.
• Coordinate with vendors to support media planning and ensure timely data delivery.
• Identify data needs and draft requirements and UAT for improvements.
• Work across the organization to learn about other programs and opportunities.

Skills

Data analysis

Storytelling with data

Data visualization

SQL

Excel

CRM systems

Project management

Collaboration

Education

University degree in analytics

Tools

Power BI

Tableau

BigQuery

Snowflake

Redshift

Google Analytics

Job description

Who we are

At Heart & Strokeourmission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity,diversityand inclusion ―it’sembedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities,2SLGBTQIA+ communities, women, and people livingwith disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Strokemakes in the lives ofpeople in Canada at every age, please visit our website

The opportunity

Candidates can work from anywhere in Canada.However, this role requires the ability to come to the Toronto office up to 6 times per year and to work Eastern Time (ET) hours.

The Analyst, Marketing Analytics is responsible fordelivery of analytics and data-driven insight in support of the Foundation’s fundraising programs,productsand campaigns, as to best drive net revenue growth, supporterloyaltyand supporter engagement.

This includes support in data operations, analysis, segmentation, targeting, as well as process documentation and data management.This role primarily supports, but is not exclusive to, the Lottery program.

Working collaboratively with departmental and organizationalpeersthe role will provide analytics support in a fast-paced, fluid environment to ensure data-driven decision-making advances progress toward our mission.

How you will make an impact every day

Analytics and Visualization programSupport (50%)

• Analyze customerbehaviourand work with marketing leads to develop and implement supporter segmentation and communication strategies and tactics
• Evaluate tactics and develop data insights toidentifyopportunities to improve supporter communication, upgrade, cross-sell,retentionand lifetime value
• Intake analytics and reporting requests, including documenting requirements,metricsand dimension definitions,mock upsand robust documentation while tracking in task management platform
• Ensure theaccuratecompletion of daily, weekly and campaign performance reports, as well as automated reports and dashboards usingBigQuery,PowerBI, Salesforce Marketing Cloud, Google Analytics, Social and Paid Digital channels amongst other data sources.
• In-campaign, track Media, Digital and Offline channel results, provide status updates during weekly meetings and recommend changes mid campaign to drive results

Campaign Planning, Data Operations and DataManagement (40%)

• Collaborate in the planning,executionand evaluation of the Foundation’s multi-channel Direct Marketing campaigns
• Manage the marketing campaign calendarensure critical dates related to data operations are met
• Extract datarequiredfor campaign analysis and communications using existing data protocols and request forms
• Document new data protocols to ensure knowledge sharing and transfer
• Work with key stakeholders and media vendors to support media campaign planning
• Ensure data operations meet plan and data sent to and received from external partners isaccurateandtimely
• Identifywhen changes or improvements to datasets arerequired, and collaborate to develop requirements and UAT
• Work with vendors to ensure work is being completed as agreed
• Work across the organization to keep informed of other Foundation programs and activities toidentifyopportunities for learning,insightand collaboration
• Support priority initiatives and projects

Budgeting and Planning Administration (10%)

• Provide data and insights to support the development of program leads’ annual and short-term plans,forecastsand budgets
• Build strong lateral relationships with IT team and vendors to achieve maximum integrations and synergies

Who we need

Experience

• Minimum 2 years of analytics or data management experience in a customer-centered organization
• Experience reporting on mass media campaigns including all types of digital and traditional media channels
• Experience delivering data analysis and insight through storytelling and visualization
• Experience in data-visualization and data modeling using tools like Power BI or Tableau
• Experience working with CRM systems, and Cloud Analytics environments likeBigQuery, Snowflake or Redshift
• Experience working with Google Analytics and digital marketing performance management

Education

• University degree in analytics, data science, statistics,financeor equivalent

Skills

• Solid experience and understanding of data to inform integrated digital/offline campaign operations, tactics evaluation and results monitoring
• Exceptional data analysis skills using Excel, SQL, DAX
• Data-visualization using tools like Power BI
• Experience integrating AI tools (Co-pilot, Claude,etc…) into an analytics workflow
• A good understanding of customer experience
• Understanding of customer file segmentation and strategic planning based on ongoing interactive communication
• Good project management skills and ability to oversee and execute on complex campaign schedules
• Ability to translate complex ideas to layperson language
• Ceaseless curiosity and an ability to delve into the data to prove/disprove hypothesis
• An extremely strong ability to translate data into action
• Strong ability to manage multiple demands
• Strong interpersonal skills including collaboration and consultation as part of a team
• Self-starter with comfort turning ambiguity into process and action

What we offer

This role offers ahiringrange of $67,000to $82,000, aligned with our compensation framework and your professional background.Heart & Strokebelieves that time off is integral to the personal health and wellness of our employees. We offer paid wellness days and personal days.In addition, we provide health, medical,dentaland vision benefits. Furthermore, our staff enjoy flexible hybrid working arrangements and support with reimbursement for mobile phones and home office set up.

Accommodation

We are committed to fostering an inclusive, barrier-freeand accessible environment. If you have been contacted for an interview and require accommodation toparticipatein the recruitment and selection process, pleaseadviseand we will work with you.