Remote Loyalty & Promotions Strategy Director

Dentsu Aegis Network Ltd.; Detroit (MI); On-site; USD 113,000 - 145,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, a Dentsu agency, seeks a Director of Loyalty and Promotions Strategy in Detroit to lead interactive loyalty design enabling clients to build strong, enduring relationships with valued consumers.

By combining marketing expertise, business analysis, and problem solving you will set strategic direction and program definitions for global brands across sectors including retail, CPG, restaurant, finance, regulated industries, and travel.

Qualifications

• 7+ years in a strategic role at a management consulting firm, strategic marketing agency, or in marketing strategy / customer strategy leadership for a Fortune 500 company.
• Demonstrated experience and expertise in loyalty marketing, retention strategy, customer experience management, customer engagement, customer strategy, and CRM.
• Strategic thinker able to derive and synthesize insights to provide comprehensive analysis and actionable recommendations for impactful client-facing deliverables.
• Accomplished in combining creativity and critical analysis to storyline recommendations to marketing leaders - leveraging well-developed PowerPoint skills to create compelling presentations with a strong narrative and effective communication skills to engage senior clients.
• Demonstrated analytical approach – with strong quantitative skill set to derive data-driven recommendations, inform the financial business case, and evaluate program performance.
• Highly collaborative, with strong leadership ability -- combining the toolset and presence to lead both engagement team and clients alike.
• Proven growth mindset – eager and fast to learn, adept in taking on new challenges, and committed to enabling continuous improvement.
• Diligent, disciplined, and accountable - comfortable in performing at a high-level in a dynamic, sometimes ambiguous, deadline-driven environment.

Responsibilities

• Lead consulting engagement delivery in partnership with a cross-functional team across phases that include discovery, strategy, program design, user experience, business case, and road-mapping.
• Utilize your expertise and experience across disciplines of loyalty marketing, retention marketing, customer engagement, customer experience, customer strategy, and CRM to deliver significant client value.
• Focus on defining strategies that create moments of engagement across the customer lifecycle that drive sustainable, emotional connections between the consumer and brand.
• Utilize data and analytics to inform program opportunity, define the business case, and outline success measures.
• Create strong internal partnership with cross-functional team members – building collaboration that spans the disciplines of creative, technology, data insights, and account management.
• Develop strong client relationships and establish influence with key client decisions makers.
• Build and maintain subject expertise across the loyalty domain - including trends, best practices, and thought leadership.

Skills

Loyalty marketing

Retention strategy

Customer experience management

Customer engagement

CRM

Strategic thinking

Leadership

Analytical thinking

Tools

PowerPoint

Excel

Job description

Merkle, a Dentsu agency, seeks a Director of Loyalty and Promotions Strategy in Detroit to lead interactive loyalty design enabling clients to build strong, enduring relationships with valued consumers.

By combining marketing expertise, business analysis, and problem solving you will set strategic direction and program definitions for global brands across sectors including retail, CPG, restaurant, finance, regulated industries, and travel.