Remote Link-Building Architect for Growth

Black & White Zebra; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Discretionary bonus

Comprehensive benefits

Job summary

Black and White Zebra (BWZ) is seeking an Off-Page SEO Manager to build our link-acquisition engine from the ground up. You will own vendor relationships, scale outreach, and collaborate with our Content team to turn assets into linkable opportunities, delivering measurable results month over month.

You’ll thrive in ambiguity, test ideas, and create repeatable processes for high-quality links across diverse channels, with a focus on long-term growth and channel diversification.

Qualifications

• 3+ years of hands-on experience in link building, link acquisition, or a closely related SEO discipline.
• Strong relationship-building instincts — comfortable initiating and nurturing recurring partnerships with external stakeholders over time.
• Working understanding of what makes a link valuable (relevance, authority, placement) versus low-quality or risky.
• Comfort with outreach and SEO research tooling (e.g., Pitchbox, Ahrefs/SEMrush, email outreach platforms).
• A self-directed, experimental approach — able to propose an idea, test it, and iterate without heavy oversight.
• Strong organization and reporting instincts — you naturally track what's working, what isn't, and why.

Responsibilities

• Own the end-to-end vendor relationship lifecycle, including sourcing, negotiation, quality review, performance tracking, and ongoing optimization
• Build and scale BWZ's earned and owned link acquisition capabilities — including reclamation, partner and reciprocal link-swap relationships, and outreach tied to linkable assets
• Partner with our Content team to turn calculators, templates, and resource pages into outreach-ready linkable assets — owning the recipient lists, outreach, embed tracking, and reporting for each campaign
• Evaluate external link partnership platforms and provide recommendations on long-term partnership strategy
• Track and report clear numbers monthly: total links acquired, cost per link, and the shifting split between sources
• Grow the contribution of earned and owned acquisition channels over time

Skills

Link building

Relationship-building

Link quality understanding

Outreach tooling

Experimentation

Reporting

Tools

Pitchbox

Ahrefs

SEMrush

Email outreach platforms

Job description

Black and White Zebra (BWZ) is seeking an Off-Page SEO Manager to build our link-acquisition engine from the ground up. You will own vendor relationships, scale outreach, and collaborate with our Content team to turn assets into linkable opportunities, delivering measurable results month over month.

You’ll thrive in ambiguity, test ideas, and create repeatable processes for high-quality links across diverse channels, with a focus on long-term growth and channel diversification.