Link Building & Outreach Specialist - (Fully Remote)

Pitchbox; Washington (District of Columbia); On-site; USD 60,000 - 90,000; Full time

Job summary

Pitchbox is seeking a relentless Link Building Specialist in Washington DC to drive targeted placements and measurable ROI. You will lead outreach campaigns, assess competitors’ backlink strategies, and secure high-quality links through publisher relationships.

You will collaborate with our SEO and content teams to craft effective pitches, monitor performance, and report on ROI on a weekly basis, leveraging tools like Ahrefs, SEMrush, and HARO.

Qualifications

• 2+ years of proven experience in link building or digital PR.
• Proficiency with Ahrefs or SEMrush and outreach platforms.
• Excellent written English and persuasive pitching skills.
• Ability to analyze and report on metrics and ROI.
• Experience with HTML/WordPress is a plus.

Responsibilities

• End-to-End Outreach Campaigns: Execute specific link-building campaigns from ideation to execution (identifying targets, finding contact info, and sending pitches).
• Competitor Analysis: Reverse-engineer competitor backlink profiles using tools like Ahrefs/SEMrush to find replicable high-value opportunities.
• Relationship Management: Build, negotiate, and maintain relationships with publishers, link partners, bloggers, and editors for future collaboration.
• Quality Control: Audit links and brand mentions to ensure they meet our strict quality metrics (minimum DR, organic traffic requirements, and relevance).
• Reporting: Track live links and report on campaign performance/ROI on a weekly/monthly basis.

Skills

End-to-end outreach

Competitor analysis

Relationship building

Quality controls

Reporting and analytics

Tools

Ahrefs

SEMrush

Pitchbox

Muck Rack

HARO

Job description

We are looking for a relentless and creative Link Building Specialist who understands that quality beats quantity. You won't just be "building links"; you'll build relationships and secure placements that drive real traffic and ROI. You will focus on high-impact strategies like competitor analysis, targeted link inserts, content collaborations, and publisher recruitment.

Key Responsibilities

• End-to-End Outreach Campaigns: Execute specific link-building campaigns from ideation to execution (identifying targets, finding contact info, and sending pitches).
• Competitor Analysis: Reverse-engineer competitor backlink profiles using tools like Ahrefs/SEMrush to find replicable high-value opportunities.
• Relationship Management: Build, negotiate, and maintain relationships with publishers, link partners, bloggers, and editors for future collaboration.
• Quality Control: Audit links and brand mentions to ensure they meet our strict quality metrics (minimum DR, organic traffic requirements, and relevance).
• Reporting: Track live links and report on campaign performance/ROI on a weekly/monthly basis.

What You Bring To The Table

• Experience: 2+ years of proven experience in link building or digital PR.
• Tool Stack: Proficiency with Ahrefs (or SEMrush), link building software (Pitchbox or similar), outreach tools, and PR platforms (Muckrack, HARO).
• Communication: Exceptional written English. You know how to write a subject line that gets opened and a pitch that gets a "Yes."
• Resilience: You are comfortable with rejection and know that follow-ups are where the wins happen.

Bonus Points For

• Pitchbox experience.
• Experience evaluating websites and knowing what a link is worth and how to price a placement.
• Existing relationships with publishers, webmasters, and journalists.
• Experience with "Digital PR" tactics (newsjacking, HARO, etc.).
• Basic understanding of HTML/WordPress for uploading guest posts.

About Pitchbox

Pitchbox empowers SEO and AEO teams at many of the world's top brands, publishers, and agencies. Our comprehensive suite of AI-powered software products is trusted by professionals across 57 countries.

Significant investments in AI, automation, and new product development drive demand for our platform and position us for growth as we launch new products. To support this and expand globally, we're hiring new team members.

The Opportunity

At Pitchbox, we understand that outstanding individuals might not always fulfill every requirement listed in a job description. We encourage you to apply if you resonate with this role and our company, even if you do not meet all the criteria. We value potential as much as experience. We're eager to explore the unique ways you can contribute to our mutual success.

Salary

We offer competitive market rates for all positions based on qualifications and experience.

Role

This role is sometimes referred to as Link Building Specialist, Link Builder, SEO Link Builder, Link Building Executive, Link Building & Outreach Specialist, Off-Page SEO Specialist, Backlink Acquisition Specialist, Backlink Builder, Outreach Link Builder, AI-Driven Link Building Specialist, SEO Outreach Specialist, Digital PR Executive, Digital PR Specialist, Digital PR & Outreach Executive, Outreach Coordinator (SEO), Blogger Outreach Specialist, Content Promotion & Outreach Specialist, Influencer & Outreach Specialist, Media Outreach Specialist, Partnerships & Outreach Manager, PR & Link Acquisition Specialist, SEO Outreach Manager, SEO Authority Building Specialist, Local SEO Specialist (Citations & Local Links), Link Prospector, Partnerships & Backlinks Manager, Brand Mention & Unlinked Mentions Specialist, Digital Partnerships Coordinator.