Link Building Manager

White Light Digital Marketing; Town of Belgium (WI); On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Paid time off

Performance bonuses

Professional development

Clear growth path into leadership

Access to advanced SEO tools

Job summary

White Light Digital Marketing is seeking a Link Building Manager to own our off-page SEO and lead a team of freelance link builders across multiple client accounts, including iGaming niches.

You will set monthly targets, ensure quality, monitor KPIs, and improve link-building processes while collaborating with the SEO and Content teams.

This senior role offers fully remote work, flexible hours, and opportunities for growth into leadership positions within a fast-paced agency.

Qualifications

• Minimum 2 years leading a link-building or off-page SEO team.
• Strong understanding of backlink strategy and risk management.
• Experience managing remote SEO teams.
• Proficiency with Ahrefs, SEMrush, GSC and Screaming Frog.
• Excellent written English and communication skills.
• Ability to set targets, monitor KPIs, and coach performance.

Responsibilities

• Lead and scale a team of freelance link builders.
• Own the link-building strategy across client accounts.
• Ensure quality control over anchor text and link velocity.
• Monitor monthly targets, KPIs, and performance reviews.
• Collaborate with SEO and Content teams to align goals.
• Develop SOPs and reporting frameworks.
• Maintain publisher and partner relationships.

Skills

Leadership

Team management

SEO strategy

Data analysis

English communication

Tools

Ahrefs

SEMrush

Google Search Console

Screaming Frog

Outreach tools

Job description

About The Role

We are hiring a Link Building Manager to take full ownership of our off-page SEO department. This is a leadership role responsible for strategy, team performance, quality control, and scalable systems.

About The Role

We are hiring a Link Building Manager to take full ownership of our off-page SEO department. This is a leadership role responsible for strategy, team performance, quality control, and scalable systems.

You will manage and grow a team of link builders while ensuring consistent delivery of high-quality backlinks across multiple client accounts, including competitive niches such as iGaming.

This role is ideal for someone who thinks strategically, leads decisively, and holds high performance standards.

Key Responsibilities

Team Leadership & Performance Management

• Lead, structure, and scale a team of freelance link builders
• Set clear monthly targets and quality benchmarks
• Monitor individual and team KPIs
• Conduct performance reviews and implement improvement plans when necessary
• Ensure accountability, productivity, and consistent output
• Support recruitment, onboarding, and training of new link builders

Strategy & Quality Control

• Own and continuously improve the link-building strategy across accounts
• Approve high-value link opportunities and oversee prospect qualification standards
• Maintain strict quality control over anchor text strategy, link velocity, and backlink profile health
• Identify risks such as over-optimization or toxic link patterns
• Test and implement advanced link-building strategies (digital PR, authority outreach, niche edits, partnerships)

Operations & Systems

• Develop and refine SOPs to improve scalability and efficiency
• Improve workflows, tracking systems, and reporting frameworks
• Collaborate closely with SEO and Content teams to align link acquisition with ranking goals
• Maintain strong publisher and partner relationships

Reporting & Accountability

• Track link acquisition performance against monthly targets
• Analyze backlink data using Ahrefs, SEMrush, and Google Search Console
• Provide clear, structured reporting to leadership
• Take ownership of results and proactively solve performance gaps

Requirements

• Minimum 2 years of experience in link building leadership role
• Strong understanding of backlink strategy, authority metrics, anchor distribution, and risk management
• Experience managing remote SEO teams
• Proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and outreach tools
• Strong analytical and decision-making skills
• Excellent written English and communication skills
• Strong organizational and project management abilities
• Comfortable using Google Sheets, Airtable, Notion, or similar systems
• Reliable internet connection and willingness to use time-tracking software

What Success Looks Like

• Consistent achievement of monthly link targets
• High-quality, relevant, and safe backlink profiles
• A structured, accountable, and high-performing link-building team
• Clear systems and SOPs that reduce inefficiencies
• Measurable improvements in rankings and organic visibility

What We Offer

• Fully remote work environment
• Flexible working hours focused on results
• Paid time off for permanent team members
• Performance-based bonuses
• Professional development and training opportunities
• Clear growth pathway into senior leadership roles
• Access to advanced SEO tools and automation systems