MARKETING MANAGER

Cascade Residential Servi; Tampa (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Cascade Residential Servi is seeking an experienced Marketing Manager to lead our existing customer marketing efforts in Tampa or remote. The role focuses on retention, loyalty programs, and customer communications to ensure our customers continue to choose us for home services.

You will own lifecycle marketing, email campaigns, and engagement initiatives, with cross-functional collaboration with operations and leadership. Travel may be required to visit businesses as needed.

Qualifications

• 3–5 years of marketing experience with a focus on customer or retention marketing.
• Hands-on experience with email marketing platforms; ServiceTitan Marketing Pro is preferred.
• Experience in the home services industry (HVAC, plumbing, electrical) is a plus.
• Experience managing email campaigns end-to-end — strategy, copywriting, deployment, and reporting.
• Strong written communication and ability to craft customer-friendly messaging.
• Able to manage multiple campaigns and priorities.

Responsibilities

• Lead customer retention and lifecycle marketing to increase retention and lifetime value.
• Plan, build, and deploy email marketing campaigns using ServiceTitan Marketing Pro with segmentation and A/B testing.
• Develop messaging to promote memberships and renewals across customer communications.
• Plan and promote customer events, seasonal promotions, and community engagement initiatives.
• Collaborate with field teams and customer service to reflect actual customer experience in marketing.
• Track and report on retention metrics and email performance; drive data-driven improvements.

Skills

Retention marketing

Email marketing

Campaign analytics

Education

College Degree

Tools

ServiceTitan Marketing Pro

Job description

Full Time Professional Tampa, FL, US

2 days ago Requisition ID: 1065

We are looking for an experienced Marketing Manager to lead our existing customer marketing efforts. This role is focused on building strong, lasting relationships with our current customers through thoughtful communication, retention strategies, and programs that reward loyalty. You'll be responsible for our membership marketing, customer communications, and engagement initiatives — working to ensure customers continue to choose us for their home service needs. Some travel may be required (visiting the businesses)

Key Responsibilities

Customer Retention & Lifecycle Marketing

• Develop and execute an existing customer marketing strategy aimed at increasing retention, repeat bookings, and lifetime value
• Own the customer lifecycle from post-purchase onboarding through long-term retention, identifying opportunities to improve engagement at key touchpoints
• Monitor churn indicators and deploy re-engagement campaigns to recover lapsed customers

Email & Digital Marketing

• Plan, build, and deploy email marketing campaigns using ServiceTitan Marketing Pro, including segmentation, automation workflows, and A/B testing
• Manage a consistent email calendar covering seasonal promotions, membership renewals, service reminders, and customer events
• Analyze campaign performance (open rates, click-throughs, conversions) and optimize based on results

Membership Program Marketing

• Lead marketing efforts to promote and grow our membership(maintenance plan)programs
• Develop clear, compelling messaging that communicates the value of membership and supports renewals and upgrades
• Partner with operations to ensure membership offerings are well-represented across customer communications

Customer Events & Community

• Plan and promote customer appreciation events, seasonal promotions, and community engagement initiatives
• Develop pre- and post-event marketing to support attendance and follow-through

Cross-Functional Collaboration

• Work closely with field teamsandcustomer service to ensure marketing reflects the actual customer experience
• Support leadership on customer satisfaction initiatives and feedback programs
• Coordinate with outside vendors or agencies on creative and campaign execution as needed

Reporting & Insights

• Track and report on key retention and engagement metrics, including membership growth, email performance, repeat booking rates, and customer satisfaction
• Use data to identify trends and make recommendations for ongoing improvements

Qualifications

• 3–5 years of marketing experience with a focus on customer or retention marketing
• Hands‑on experience with email marketing platforms; direct experience with ServiceTitan Marketing Pro strongly preferred
• Background in the home services industry (HVAC, plumbing, electrical, or similar) is a significant plus
• Solid experience managing email campaigns end-to-end — strategy, copywriting, deployment, and reporting
• Comfortable working with data and translating performance metrics into actionable next steps
• Strong written communication skills with an ability to craft clear, customer‑friendly messaging
• Well‑organized with the ability to manage multiple campaigns and priorities at once
• Works well cross‑functionally with operations, sales, and leadership
• College Degree
• Position could be located in Tampa or Remote