Remote Lead Brand Designer | Brand System & Growth

3PL Hub Inc.; Atlanta (GA); Remote; USD 120,000 - 180,000; Full time

Job summary

Stord is hiring a remote Lead Brand Designer to own and evolve its visual identity across the website, product marketing, events, sales collateral, and social. It’s a hands-on player-coach role guiding a small design team and freelancers, while also producing high-impact work yourself.

You’ll partner with Product Marketing, Demand Gen, Content, Sales, Product Design, and leadership to translate our positioning into a cohesive brand system that builds trust and drives pipeline.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience.
• 7+ years of brand or graphic design experience, including 2+ years leading projects, designers, or creative direction. B2B technology, SaaS, or supply chain and logistics experience is a plus.
• Brand systems expertise: A track record of building or evolving a brand identity and scalable guidelines that teams actually use.
• Visual craft: Exceptional typography, layout, color, and composition skills across digital, print, and presentation formats, backed by a strong portfolio.
• Design tools fluency: Advanced proficiency in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign), plus experience with Google Slides or PowerPoint for sales and executive decks.
• Leadership and feedback: Proven ability to coach designers, give actionable critique, and manage creative workflow, intake, and deadlines.
• Cross-functional communication: Ability to present and defend design decisions to stakeholders, translate business goals into creative, and collaborate with Marketing, Sales, and Product.
• Project management: Exceptional organization and the ability to develop systems that allow both the team and yourself to do your best work.
• Fast-paced adaptability: Experience and comfort working in a fast-paced environment with ambiguity.

Responsibilities

• Own the brand system: Maintain and evolve Stord's visual identity, including logo, color, typography, illustration, iconography, photography, motion, and layout, and keep it documented in clear, usable guidelines and templates.
• Set creative direction: Define the design vision for campaigns, launches, the website, events, and sales enablement, and ensure every asset looks and feels unmistakably Stord.
• Design high-impact work: Create standout assets across digital and print, such as landing pages, ads, decks, one-pagers, social content, trade show environments, and swag, from concept through final production.
• Lead and coach the team: Guide designers and freelancers, give clear and constructive feedback, set quality standards, manage priorities and workflow, and help team members grow their craft.
• Partner across the business: Work with Product Marketing, Demand Gen, Content, Sales, and Product Design to turn briefs and business goals into compelling creative, and balance speed with quality as priorities shift.
• Scale brand consistency: Build reusable templates, design components, and self-serve resources so teams across Stord can produce on-brand work quickly, and review high-visibility work for brand alignment.
• Connect design to results: Use performance data, feedback, and testing to inform creative decisions, and show how brand work contributes to awareness, engagement, and pipeline.
• Manage agencies and vendors: Brief, direct, and review work from external creative partners, printers, and production vendors, and manage creative budgets where applicable.

Skills

Brand design

Team leadership

Design systems

Cross-functional

Presentation

Project management

Figma

Adobe Creative Suite

Education

Bachelor's degree in Graphic Design

Tools

Figma

Adobe Creative Suite

PowerPoint

Google Slides

Job description

Stord is hiring a remote Lead Brand Designer to own and evolve its visual identity across the website, product marketing, events, sales collateral, and social. It’s a hands-on player-coach role guiding a small design team and freelancers, while also producing high-impact work yourself.

You’ll partner with Product Marketing, Demand Gen, Content, Sales, Product Design, and leadership to translate our positioning into a cohesive brand system that builds trust and drives pipeline.