Remote Hospitality Marketing Analytics Lead

Goodwin Recruiting; Tampa (FL); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, vision, life insurance

Short-term disability

PTO & holidays

Remote work

Job summary

Goodwin Recruiting is seeking a Marketing Analytics Manager to drive data-informed decisions across operations, finance, and marketing for a growing national restaurant brand. You will oversee BI reporting, analyze restaurant performance, optimize menu profitability, and lead AI pilot implementations.

You will partner with cross-functional teams to deliver executive dashboards, monitor KPIs, and govern data governance for marketing analytics.

Qualifications

• Bachelor’s degree in Business Analytics, Data Science, Finance, Statistics, or a related field.
• 3+ years of hands‑on experience with restaurant technology platforms and data; menu data experience preferred.
• Proficiency in SQL and experience with BI tools such as Power BI, Tableau, or Looker.
• Understanding of restaurant metrics, including PMIX, comparable sales, labor costs, food costs, and channel profitability.
• Knowledge of marketing analytics, campaign performance, promotions, and ROI.
• Familiarity with APIs, ETL/ELT, and data warehousing; Snowflake, BigQuery, or Microsoft Fabric experience is a plus.
• Aloha Enterprise or Toast reporting experience preferred.

Responsibilities

• Develop executive dashboards, financial reports, and KPI scorecards to monitor restaurant performance.
• Analyze sales trends, menu profitability, pricing, labor, food costs, and marketing effectiveness.
• Partner with Operations, Finance, Supply Chain, and Marketing to identify opportunities for growth and operational improvement.
• Maintain accurate menu, pricing, and product data across restaurant technology platforms.
• Lead AI initiatives, including use case identification, data readiness, vendor evaluation, and pilot implementation.
• Establish AI governance standards with IT, measure pilot results, and present recommendations to leadership.

Skills

SQL

BI tools

Marketing analytics

PMIX metrics

Campaign ROI

APIs

ETL/ELT

Data warehousing

Aloha/Toast reporting

Education

Bachelor's degree in Business Analytics, Data Science, Finance, Statistics, or a related field

Tools

Power BI

Tableau

Looker

Snowflake

BigQuery

Microsoft Fabric

Aloha Enterprise

Toast

Job description

Goodwin Recruiting is seeking a Marketing Analytics Manager to drive data-informed decisions across operations, finance, and marketing for a growing national restaurant brand. You will oversee BI reporting, analyze restaurant performance, optimize menu profitability, and lead AI pilot implementations.

You will partner with cross-functional teams to deliver executive dashboards, monitor KPIs, and govern data governance for marketing analytics.