Remote Higher Education Course Adoption Marketing Lead

American Psychological Association; Washington (District of Columbia); Remoto; USD 78.000 - 121.000; Tempo integral

Resumo da vaga

The American Psychological Association is a leading organization in psychology, offering a remote-friendly role focused on marketing and branding for higher-ed course materials. The role leads strategic marketing, positioning, and go-to-market planning for a portfolio of coursebooks and learning resources.

You will define target audiences, shape product messaging and value propositions, and guide the branding strategy across editorial, sales, and marketing teams.

Qualificações

• Bachelor’s degree is required.
• Master’s degree preferred.
• Minimum of 5+ years of marketing and brand strategy experience in an organization with intellectual property products sold into the education market.
• Strong understanding of higher education market trends, distribution and student purchasing.
• Experience with Account Based Marketing (ABM).
• Ability to perform competitive analysis of similar products and translate into competitive advantage.
• Experience in developing customer personas.
• Self-directed and collaborative in a fast-paced environment.

Responsabilidades

• Lead branding and positioning for the course-adoption program and product portfolio across channels.
• Develop adaptable messaging frameworks and value propositions for coursebooks across disciplines.
• Identify audiences and translate insights into marketing strategies.
• Shape coursebook positioning for new editions and backlist.
• Drive go-to-market planning for new titles and initiatives across teams.
• Create sales enablement tools and course-focused materials.
• Manage backlist lifecycle and extend visibility of titles.
• Monitor higher-education trends and inform product strategy.
• Provide strategic recommendations based on market intelligence and audience insights.
• Define and track success metrics for launches and branding initiatives.
• Plan and execute webinar strategy for campaigns.
• Occasional travel or in-office meetings (15%).
• Other duties as assigned

Conhecimentos

ABM

Competitive analysis

Customer personas

Written communication

Oral communication

Self-motivation

Team collaboration

Strategic thinking

Formação

Bachelor’s degree

Master’s degree

Ferramentas

Salesforce

Kapost

Wrike

Asana

Basecamp

Marketo

Marketing Cloud

Eloqua

Descrição da vaga

The American Psychological Association is a leading organization in psychology, offering a remote-friendly role focused on marketing and branding for higher-ed course materials. The role leads strategic marketing, positioning, and go-to-market planning for a portfolio of coursebooks and learning resources.

You will define target audiences, shape product messaging and value propositions, and guide the branding strategy across editorial, sales, and marketing teams.