Sales Enablement Specialist

Optum; Eden Prairie (MN); Hybrid; USD 71,200 - 127,200; Full time

Benefits offered by this job

Comprehensive benefits package

Incentive and recognition programs

401k contribution

Job summary

A leading healthcare company is looking for a Sales Enablement Specialist to develop marketing materials aimed at enhancing growth in their commercial payments business. This role involves collaborating with product marketing, creating sales collateral, and training sales teams. The ideal candidate has over 3 years of marketing experience, strong project management skills, and the ability to work in a hybrid setting. Comprehensive benefits are offered, with a salary range of $71,200 to $127,200 annually.

Qualifications

• 3+ years of experience in marketing, with a focus on product marketing strategy.
• Highly organized and able to manage multiple tasks.
• Solid interpersonal skills to work with multiple stakeholders.

Responsibilities

• Collaborate with product marketing to equip sales teams.
• Create and manage sales collateral and presentations.
• Support sales/relationship management team on RFP presentations.

Skills

Marketing strategy

Content creation

Project management

Interpersonal skills

Tools

PowerPoint

Job description

Join to apply for the Sales Enablement Specialist role at Optum

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Optum Financial is one of UHG’s five strategic pillars. We’re highly profitable and growing fast – and that’s a great place to be from a career standpoint. We are leading the charge on being the most consumer-centric part of this whole of the company. We’re also a true innovator: we’re creating an entirely new experience for consumers for health and wellness benefits at point of service that’s launching soon; we’re rapidly growing new lending products for doctors and hospitals that’s not been seen before in the market. Our aspirations are big. And we need a leader to match.

We need marketers who are hungry, smart, and conscientious. Functional passion and expertise matters – we want people who know how to do “their thing” really, really well. Experience and the desire to look outside of healthcare is an essential…we want to elevate healthcare to a whole new level and that means you know what greatness looks like in your domain.

We are seeking a highly skilled and motivated Marketing Specialist to join our team. In this role, you will use your creative and strategic skills to develop marketing materials aimed at driving growth for our payer and provider commercial payments business. You will work closely with our insights team to understand the buyer’s journey and decision-making process, and you will partner with our product marketing and creative teams to create compelling content aimed at health care financial decision marketers. This position is an individual contributor reporting to the Director of Product Marketing. This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities

• Collaborate with product marketing to ensure sales teams are equipped with the right messaging, assets, and tools for each campaign and product launch
• Create and manage sales collateral, presentations, case studies, email templates, and product sheets tailored to different stages of the buyer journey
• Partner with product teams to create and deliver sales training aimed at improving product knowledge and the use of sales marketing materials
• Support sales/relationship management team on RFP/finalist presentations for strategic deals
• Creates and/or works with vendors on marketing content such as product explainer videos, infographics, insights articles, webinars, etc.
• Track and analyze the effectiveness of enablement initiatives using KPIs such as content usage, sales productivity, and win rates
• Provides marketing support for events such as trade shows and round tables
• Lead creative brief process for marketing team, coordinating resources and managing deadlines

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 3+ years of experience in marketing, with a focus on product marketing strategy and content creation
• Ability to be highly organized and to multi-task, managing a high volume of tactics from concept to execution to optimization
• Ability to be a team player with solid interpersonal skills, ability to work with multiple stakeholders and build good working relationships
• Demonstrated ability to project manage
• Comfortable with ambiguity and able to shift projects and strategies to meet the changing landscape

Preferred Qualifications

• Experience designing PowerPoint presentations
• Experience writing content such as white papers, articles, blogs and social media content
• Experience marketing to provider and health plan/insurance organizations
• Experience supporting sophisticated sales organizations and fast-paced technology marketing teams

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).

No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone—of every race, gender, sexuality, age, location and income—deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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