Marketing Specialist I

UnitedHealth Group; Auburndale (MA); Remote; USD 40,000 - 72,000; Full time

Benefits offered by this job

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase and 401k

Far-reaching benefits and incentives

Job summary

UnitedHealth Group is seeking a Marketing Specialist I to develop and execute external and in-clinic marketing strategies for Optum Massachusetts practices. You will drive patient growth, manage multichannel content, and coordinate messaging with cross-functional teams to align with business objectives.

The role emphasizes collaboration, attention to detail, and the ability to measure results, with training provided and flexible hours within a standard 8:00 am–5:00 pm window.

Qualifications

• 3+ years of marketing, communications, or related experience
• Experience with digital, content, and social media marketing
• Ability to work full time with flexible shifts during 8:00 am - 5:00 pm and possible overtime
• Experience with Microsoft Office (Excel, PowerPoint)

Responsibilities

• Develop and execute in-clinic and external marketing strategies and campaigns
• Create and manage patient-facing content across channels (web, email, signage, video, social, print)
• Serve as the primary owner of in-clinic collateral
• Oversee waiting room digital signage content and platform management for all locations
• Support event marketing, including managing sponsorship requests and on-site event coordination
• Manage marketing intake processes, prioritize requests, and route projects appropriately
• Partner with operations, practice managers, IT, and other stakeholders to align priorities and execution
• Identify process improvements and implement efficient, scalable solutions

Skills

Multi-channel marketing

Content creation

Brand communications

Digital marketing

Social media marketing

Education

High School Diploma / GED

Tools

Microsoft Office

Job description

Improve the lives of others while Caring. Connecting. Growing together.

Job Description - Marketing Specialist I (2374633)

Marketing Specialist I

Job Number: 2374633

This position is Remote in Auburndale, MA. If you are located within commutable distance to the office at 275 Grove St, Auburndale, MA 2466, you will have the flexibility to work remotely* as you take on some tough challenges.

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Marketing Specialist I supports the development, execution, and optimization of external marketing communications for Optum Massachusetts practices (Atrius Health and Reliant Medical Group). This role drives patient growth and enhances brand perception through multi-channel marketing, including digital platforms, in-clinic communications, email, social media, advertising, and events.

This position collaborates closely with the Marketing Director, cross-functional marketing teams, and operational stakeholders to deliver clear, consistent, and effective patient communications aligned with business objectives. The Marketing specialist is an integral member of our marketing team and plays a key role in creating crisp, clear patient communications and working across the marketing team to coordinate messaging and brand strategy. Collaboration, adaptability, and attention to detail are essential for success in this role.

Candidate must be a well-organized, highly motivated, roll up your sleeves, self-starter with a passion for communicating and connecting the dots. The ideal candidate should thrive on proactively seeking new insights, finding creative solutions and measuring results.

This position is full time. Employees are required to have flexibility to work any of our shift schedules during our normal business hours of 8:00 am - 5:00 pm. It may be necessary, given the business need, to work occasional overtime.

We offer weeks of on-the-job training. The hours of the training will be based on schedule or will be discussed on your first day of employment.

Primary Responsibilities

• Develop and execute in-clinic and external marketing strategies and campaigns as assigned.
• Create and manage patient-facing content across channels (web, email, signage, video, social, print)
• Serve as the primary owner of in-clinic collateral, ensuring accuracy and relevance.
• Oversee waiting room digital signage content and platform management for all locations.
• Support event marketing, including managing sponsorship requests and on-site event coordination.
• Manage marketing intake processes, prioritize requests, and route projects appropriately.
• Partner with operations, practice managers, IT, and other stakeholders to align priorities and execution.
• Identify process improvements and implement efficient, scalable solutions.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• High School Diploma / GED
• Must be 18 years of age OR older
• 3+ years of marketing, communications, or related experience
• Experience with digital, content, and social media marketing
• Experience in Microsoft Office (Excel, PowerPoint)
• Ability to work full time. Employees are required to have flexibility to work any of our shift schedules during our normal business hours of 8:00 am - 5:00 pm. It may be necessary, given the business need, to work occasional overtime

Preferred Qualifications

• Experience working with healthcare stakeholders, providers, or senior leadership
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite)

Telecommuting Requirements

• Reside within commutable distance to the office at 275 Grove St, Auburndale, MA 2466.
• Ability to keep all company sensitive documents secure (if applicable)
• Required to have a dedicated work area established that is separated from other living areas and provides information privacy.
• Must live in a location that can receive a UnitedHealth Group approved high-speed internet connection or leverage an existing high-speed internet service.

Soft Skills

• Strong written and verbal communication skills
• Excellent organizational and time management skills
• Self-starter with strong initiative and accountability
• Ability to manage multiple priorities in a fast-paced environment
• Strong collaboration and stakeholder management skills
• Detail-oriented with a focus on quality and accuracy
• Adaptable, resourceful, and solutions-oriented

*All employees working remote will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as:

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
• far-reaching choice of benefits and incentives

The hourly pay for this role will range from $29.00 to $52.00 per hour based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location, and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.