Remote Head of Marketing Operations & Data Strategy

Placer.ai; United States; Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Medical, dental, and vision benefits

Job summary

Placer.ai is seeking a Director of Marketing Operations to own the systems, data, lead lifecycle, and reporting used by marketing and revenue leadership. This role reports to the VP of Revenue Operations and partners with marketing leadership to shape the function.

You will define architecture, oversee HubSpot, Salesforce, and Chili Piper integration, and decide what gets built or retired. This role sits inside Revenue Operations and guides strategic priorities for the team.

Qualifications

• 7+ years in marketing operations, revenue operations, or closely related function, including 2+ years managing people.
• Hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce.
• Experience with lead routing and scheduling tools such as Chili Piper; strong speed-to-lead viewpoint.
• Led lead lifecycle design and cross-functional alignment across marketing and sales.
• Analytical focus with data quality ownership and reconciling conflicting sources.
• Able to present to executives and defend positions with data.
• Familiarity with AI tooling to boost productivity and workflow design.
• SQL or data warehouse/BI experience; CMS and web ops familiarity is a plus.

Responsibilities

• Own the marketing operations roadmap aligned to marketing and revenue goals.
• Own systems architecture and data integrity between HubSpot and Salesforce; resolve reporting discrepancies with Sales Ops.
• Own the end-to-end lead lifecycle, definitions, scoring, routing, SLAs, and sales handoff.
• Own campaign operations and attribution; build defensible measurement.
• Own funnel and conversion reporting as the single source of truth for marketing performance.
• Own marketing tech strategy, build-vs-buy, vendor evaluations, renewals, and cost of stack.
• Own governance for marketing systems and documentation of requirements.
• Own marketing data compliance including consent capture, suppression, and unsubscribe handling.
• Manage, coach, and grow the team; hire and lead future expansions.
• Partner with Enablement and Sales Ops to ensure field context on changes.

Skills

Marketing operations

Strategic prioritization

Data governance

AI tooling fluency

Executive communication

Vendor evaluations

Team leadership

Marketing-Sales alignment

Education

Bachelor's degree or equivalent experience

Tools

HubSpot

Salesforce

Chili Piper

BI tools

Job description

Placer.ai is seeking a Director of Marketing Operations to own the systems, data, lead lifecycle, and reporting used by marketing and revenue leadership. This role reports to the VP of Revenue Operations and partners with marketing leadership to shape the function.

You will define architecture, oversee HubSpot, Salesforce, and Chili Piper integration, and decide what gets built or retired. This role sits inside Revenue Operations and guides strategic priorities for the team.