Remote Growth Paid Acquisition Lead for Qualified Leads

Modern Family Law; Washington (Washington County); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Health Care Plan

401k Retirement Plan

Life Insurance

Paid Time Off

Disability insurance

Training & Development

Work from Anywhere

Job summary

Modern Family Law seeks a Growth Paid Acquisition Specialist II to grow our paid advertising program and the qualified leads it produces. You will own search, Local Services Ads, YouTube, and CTV campaigns, scale proven tests, and drive cost‑efficient lead generation across markets.

You’ll partner with marketing ops, analytics, and sales to optimize spend, quality, and funnel performance, including landing pages and offers. This remote role embraces growth and cross‑location expansion.

Qualifications

• Bachelor’s degree in marketing, business, advertising, or a related field.
• 4 years of experience in PPC, paid search, SEM, or performance marketing.
• Track record of growing paid programs and scaling qualified lead or pipeline volume, not only efficiency.
• Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).
• Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.
• Hands‑on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.
• Familiarity with ad extensions, audience segmentation, and Google AI Max for Search campaigns.
• Strong analytical skills and accountability for downstream lead quality.

Responsibilities

• Manage search, Local Services Ads, display, and video campaigns across active markets.
• Plan, prepare, and launch Google Ads and Local Services Ads, and CTV campaigns for new locations.
• Scale proven campaigns and tests into new budgets, markets, and audiences.
• Own lead quality and cost per qualified lead, using HubSpot and Salesforce data.
• Use CallRail to track, score, and attribute inbound calls for optimization.
• Partner on landing page, offer, and funnel testing to lift conversion rate.
• Optimize campaigns to improve Quality Scores and reduce cost per conversion.
• Identify negative keywords and refine targeting to reduce wasted spend.
• Implement and monitor conversion tracking and audience segmentation across analytics tools.
• Develop forecasts and budget plans for new and existing locations.

Skills

PPC

Paid search

SEM

Performance marketing

Lead quality

Growth programs

Analytics

Independent work

Education

Bachelor's degree in marketing, business administration, advertising, or related field

Tools

Google Ads

Local Services Ads

YouTube

Microsoft Advertising (Bing)

HubSpot

GA4

Google Tag Manager

CallRail

SEMrush

Job description

Modern Family Law seeks a Growth Paid Acquisition Specialist II to grow our paid advertising program and the qualified leads it produces. You will own search, Local Services Ads, YouTube, and CTV campaigns, scale proven tests, and drive cost‑efficient lead generation across markets.

You’ll partner with marketing ops, analytics, and sales to optimize spend, quality, and funnel performance, including landing pages and offers. This remote role embraces growth and cross‑location expansion.