Remote Growth Marketing Lead for Acquisition & Experiments

ClassDojo; Oregon; Hybrid; USD 179,000 - 213,000; Full time

Job summary

ClassDojo is seeking a Growth Marketing Lead to drive new family acquisition for Dojo Sparks and Dojo Islands. You will set strategy and execute high-leverage experiments across paid and unpaid channels to bring in net-new users.

You will own end-to-end growth experiments, measure outcomes, and scale successful bets with cross-functional partners in Product, Creative, Data, and Marketing. This IC-first role starts lean with potential for leadership.

Responsibilities

• Set and own the strategy for new user acquisition across paid and unpaid channels.
• Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions.
• Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation.
• Establish clear success metrics and ROI thresholds to guide investment and prioritization.
• Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion.
• Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps.
• Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams.
• Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven.

Job description

ClassDojo is seeking a Growth Marketing Lead to drive new family acquisition for Dojo Sparks and Dojo Islands. You will set strategy and execute high-leverage experiments across paid and unpaid channels to bring in net-new users.

You will own end-to-end growth experiments, measure outcomes, and scale successful bets with cross-functional partners in Product, Creative, Data, and Marketing. This IC-first role starts lean with potential for leadership.