Director of Marketing

Parsley Health; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Equity stake for all employees

401(k) + employer matching

Hybrid opportunity with NYC HQ on-site

Parsley Health Complete Care discount

Medical/dental/vision insurance plans

Generous time off

Wellness stipend

Job summary

Parsley Health is seeking a Director of Marketing to own the growth engine and drive efficient member acquisition. You will manage paid media, SEO, lifecycle/CRM, and affiliate programs while overseeing brand, content, and PR to lift conversions and reduce CAC.

You’ll lead an in-house team, agencies, and contractors, partner with product on join-flow, and report weekly on funnel performance. A strong track record in growth marketing within health or subscription services is preferred.

Qualifications

• 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
• A track record of using brand, content, or PR to move growth metrics.
• Strong data fluency, including using AI tools to self-serve and scale campaigns and analytics.

Responsibilities

• Own paid media strategy, budget, testing priorities, and CAC/payback targets.
• Partner with Growth Product Manager on join-flow and site conversion optimization.
• Lead brand, content, and PR to drive demand and improve conversion/CAC.
• Own the marketing plan, budget, and forecast by channel; report funnel performance weekly.

Skills

Growth marketing leadership

Paid media management

Affiliate marketing

SEO

Lifecycle/CRM

Brand/content/PR for growth

Data fluency with AI tools

Strategic thinking & hands-on

Healthcare/telehealth experience

Insurance‑covered services marketing

Sales alignment on leads to purchase

Job description

New York, New York, United States; Remote

Director of Marketing

Parsley Health · Marketing · Remote US, with a preference for Eastern or Central time zones and NYC metro · Full-time

About Parsley Health

Parsley Health is rebuilding primary care around root-cause, whole-person medicine. Our members get board-certified clinicians, health coaches, advanced testing, and a care platform that connects the dots across all of it.

We are a mostly virtual medical practice with care available across the country, and we recently expanded in-network access nationwide. As we grow, we are continuing to improve how we connect growth, care delivery, member experience, and financial performance so we can make better decisions and scale sustainably.

About the role

The Director of Marketing owns Parsley's full growth engine with the goal of acquiring more members efficiently. This is a high-visibility role in the driver's seat of Parsley's growth. Reporting to the SVP of Marketing, you'll run the channels that drive acquisition today and make sure brand investment shows up in conversion, CAC, and LTV.

We’re looking for a growth marketer with proven results, and with a strong track record of leveraging brand, trust, and storytelling lower acquisition cost and lift conversion, and who manages them accordingly.

What you’ll own

You’ll lead a team of in-house specialists, agencies, and contractors to deliver on:

• Growth channels: Own paid media (our primary channel), SEO, lifecycle, and affiliate. Set strategy, budget allocation, and testing priorities, and manage our paid media agency to CAC and payback targets.
• Membership join flow and CRO: Partner with the Growth Product Manager on join-flow and site conversion, and align on a shared testing roadmap.
• Brand, content, and PR: Partner with the Brand Manager on brand strategy and content, and with our PR agency on earned media, so all of it builds demand and trust that show up in conversion and CAC.
• Measurement and planning: Own the marketing plan, budget, and forecast by channel. Define how the brand contributes to growth, report weekly on funnel performance, and make clear reallocation calls.

What we’re looking for

• 8+ years in growth marketing, with 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands‑on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM.
• A track record of using brand, content, or PR to move growth metrics
• Strong data fluency, including using AI tools to self‑serve and scale both campaigns and analytics.
• Comfortable being both strategist and operator on a lean team
• Healthcare, telehealth, or wellness experience preferred
• Experience marketing insurance‑covered services preferred
• Experience partnering with a sales team on lead‑to‑purchase conversion

Parsley Health is committed to providing an equitable, fair, and transparent compensation program for all employees.

The starting salary for this role is between $160,000 and $190,000, depending on skills and experience. We take a geo‑neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Individual compensation decisions are based on a number of factors, including experience level, skillset, scope, and internal equity relative to peers at the company.

Benefits include

• Equity stake for all employees based on role level
• 401(k) + employer matching program
• Hybrid opportunity with remote work and time on site at our NYC HQ
• Complimentary Parsley Health Complete Care membership
• Subsidized medical, dental, and vision insurance plan options
• Generous flexible time off plan
• Annual wellness stipend

Equal Opportunity Statement

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

The more inclusive we are, the better we can serve our members.

We look forward to connecting.