Remote Growth & Go-To-Market Leader

NelNET; Lansing (MI); Remote; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision

HSA and FSA

401K/student loan repayment

Life insurance & AD&D

Employee stock purchase program

Tuition reimbursement

Performance-based incentive pay

Wellness program

Job summary

Nelnet’s Venture Growth Manager role focuses on creating and executing go-to-market strategies to drive customer acquisition, revenue growth, and market adoption for new products and services.

You will lead cross-functional growth initiatives across marketing, sales, product, and customer experience, using data and experimentation to identify scalable opportunities with a high degree of independence.

Qualifications

• 6+ years of experience in growth, go-to-market, business development, sales, marketing, product commercialization, or related discipline.
• Experience developing and executing customer acquisition or revenue-growth strategies.
• Experience using customer, market, and performance data to make business decisions.
• Experience leading complex cross-functional initiatives with limited oversight.
• Experience launching or scaling new products, services, markets, or business models, particularly in B2B environments, from $0-$1M in revenue.
• Experience as a former founder or co-founder of a B2B company (preferred)

Responsibilities

• Develop go-to-market strategies, including target customer definition, positioning, messaging, pricing, packaging, and channel approach.
• Build and execute customer acquisition strategies across outbound, inbound, partnership, content, event, and other relevant channels.
• Lead customer discovery, sales conversations, demonstrations, pilots, and commercial negotiations to validate demand and generate revenue.
• Analyze market, customer, pipeline, conversion, retention, and financial data to identify growth opportunities and improve performance.
• Design and execute experiments to evaluate acquisition channels, messaging, pricing, customer engagement, and other growth hypotheses.
• Partner with product, marketing, sales, operations, legal, and other stakeholders to translate customer feedback and market insights into business decisions.
• Develop strategies that support customer onboarding, adoption, retention, expansion, and advocacy throughout the customer lifecycle.
• Establish scalable growth processes, systems, metrics, reporting, and documentation that support consistent execution and informed decision-making.
• Create and maintain playbooks, tools, and best practices that enable successful commercialization and transfer knowledge across teams.

Skills

Strategic Thinking

Consultative Selling / Solutioning

Customer Needs Analysis

Data Analysis & Visualization

Cross-Functional Leadership

Education

Bachelor’s degree in Business, Marketing, Communications, Economics, or related field

Advanced degree or relevant professional training in business, marketing, product management, sales, or related discipline

Job description

Nelnet’s Venture Growth Manager role focuses on creating and executing go-to-market strategies to drive customer acquisition, revenue growth, and market adoption for new products and services.

You will lead cross-functional growth initiatives across marketing, sales, product, and customer experience, using data and experimentation to identify scalable opportunities with a high degree of independence.