Remote Growth Director, Digital Health & Subscriptions

Colonial Group; Cape Coral (FL); Remote; USD 150.000 - 230.000; Vollzeit

Benefits dieser Stelle

High-impact role with direct influence

Scale from early traction to mass-adop

Exposure to cutting-edge growth strate

Performance-driven culture

Zusammenfassung

Mercola is seeking a Head of Digital Growth to build and scale a consumer health platform from early traction to millions of paying subscribers. You will own growth across paid and organic channels, optimize onboarding, activation, and conversion, and drive retention and monetization strategies.

You will work with product and engineering to implement data-driven growth experiments, leverage AI-driven personalization, and lead a high-velocity growth team in a remote or on-site capacity.

Qualifikationen

• Proven success scaling a consumer app from installs to subscriptions.
• Experience driving growth at millions-of-users scale.
• Demonstrated ability to reduce CAC while scaling volume.
• Background in consumer health, wellness, fitness, or adjacent subscription platforms.
• Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution.
• Track record with documented performance metrics and outcomes.

Aufgaben

• Drive high-volume user acquisition across paid and organic channels.
• Own performance across social, search, influencer, affiliate, and emerging channels.
• Design and optimize onboarding, trial, and subscription conversion flows.
• Improve activation, conversion, and early retention through continuous testing.
• Increase subscriber retention, engagement, and lifetime value.
• Optimize subscription monetization and upsell strategies.
• Own and manage core growth metrics including CAC, LTV, retention, and conversion.
• Partner with product and engineering to drive growth-driven product improvements.

Kenntnisse

Growth scaling

User acquisition

CAC reduction

LTV:CAC

Retention analysis

Attribution

Performance metrics

Cross-channel marketing

Jobbeschreibung

Mercola is seeking a Head of Digital Growth to build and scale a consumer health platform from early traction to millions of paying subscribers. You will own growth across paid and organic channels, optimize onboarding, activation, and conversion, and drive retention and monetization strategies.

You will work with product and engineering to implement data-driven growth experiments, leverage AI-driven personalization, and lead a high-velocity growth team in a remote or on-site capacity.