Head of Digital Growth

Colonial Group; Cape Coral (FL); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

High-impact role with direct influence

Scale from early traction to mass-adop

Exposure to cutting-edge growth strate

Performance-driven culture

Job summary

Mercola is seeking a Head of Digital Growth to build and scale a consumer health platform from early traction to millions of paying subscribers. You will own growth across paid and organic channels, optimize onboarding, activation, and conversion, and drive retention and monetization strategies.

You will work with product and engineering to implement data-driven growth experiments, leverage AI-driven personalization, and lead a high-velocity growth team in a remote or on-site capacity.

Qualifications

• Proven success scaling a consumer app from installs to subscriptions.
• Experience driving growth at millions-of-users scale.
• Demonstrated ability to reduce CAC while scaling volume.
• Background in consumer health, wellness, fitness, or adjacent subscription platforms.
• Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution.
• Track record with documented performance metrics and outcomes.

Responsibilities

• Drive high-volume user acquisition across paid and organic channels.
• Own performance across social, search, influencer, affiliate, and emerging channels.
• Design and optimize onboarding, trial, and subscription conversion flows.
• Improve activation, conversion, and early retention through continuous testing.
• Increase subscriber retention, engagement, and lifetime value.
• Optimize subscription monetization and upsell strategies.
• Own and manage core growth metrics including CAC, LTV, retention, and conversion.
• Partner with product and engineering to drive growth-driven product improvements.

Skills

Growth scaling

User acquisition

CAC reduction

LTV:CAC

Retention analysis

Attribution

Performance metrics

Cross-channel marketing

Job description

This is your chance to build something that truly matters at scale.Not someday. Now.

You won’t inherit momentum. You’ll create it — and feel it build, day by day, into something millions rely on. Every decision you make becomes a turning point where curiosity becomes commitment and engagement becomes lasting change.

You’ll feel the pride of knowing what you built isn’t just growing — it’s helping people take control of their health, their energy, and how they show up every day. This is impact you can see, measure, and feel.

This is where performance becomes purpose. Where your work doesn’t just move numbers — it changes lives at scale.

You’ll set a new standard for how digital platforms grow from early traction into something that defines an entire category.

This is pure ownership. You run the engine. You shape the outcome. You build something others will study for years to come.

Your next 5 minutes could land you in our top 5% shortlist —

Head of Digital Growth

ROLE SNAPSHOT —

• Location/Schedule: Remote or On-site, Full-Time
• Purpose: Build and scale a consumer health platform from early traction to millions of paying subscribers

KEY RESPONSIBILITIES —

• Drive high-volume user acquisition across paid and organic channels
• Own performance across social, search, influencer, affiliate, and emerging channels
• Design and optimize onboarding, trial, and subscription conversion flows
• Improve activation, conversion, and early retention through continuous testing
• Increase subscriber retention, engagement, and lifetime value
• Optimize subscription monetization and upsell strategies
• Own and manage core growth metrics including CAC, LTV, retention, and conversion
• Partner with product and engineering to drive growth-driven product improvements

MUST-HAVE QUALIFICATIONS —

• Proven success scaling a consumer app from installs to subscriptions to recurring revenue
• Experience driving growth at millions-of-users scale
• Demonstrated ability to reduce CAC while scaling volume
• Background in consumer health, wellness, fitness, or adjacent subscription platforms
• Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution
• Track record with documented performance metrics and outcomes

PREFERRED QUALIFICATIONS —

• Experience with hybrid subscription and product monetization models
• Familiarity with AI-driven personalization and engagement
• Background in hardware + software ecosystems
• Experience scaling from early traction to mass-market adoption

WHAT WE OFFER —

• High-impact, ownership-driven role with direct influence on company growth
• Opportunity to build and scale from early traction to massive adoption
• Exposure to cutting-edge growth strategies and experimentation
• Environment that rewards performance, speed, and measurable results

Honest Challenge —

This role demands full ownership of growth outcomes. You will be expected to execute, test, iterate, and deliver measurable results quickly in a high-velocity environment.

The pay range for this position is a base salary. Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws.

This position is benefits-eligible. Mercola provides competitive, affordable, and diverse benefit programs that support your total health – from a healthy body to a healthy mind. These benefits support you and your family in all aspects of life:

• Medical, Dental, and Vision coverage
• Accident, Hospital Indemnity, and Critical Illness
• Employee Assistance Program (EAP)
• Employer Paid Life and AD&D Insurance
• Optional Supplemental Life and AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts
• Health Spending Accounts
• Dayforce Wallet – get paid as you earn
• Employee Discount
• Retirement Planning (401k with matching contribution)
• Pet Insurance
• Wellness Program Offerings
• Paid Time Off, accrued per pay period based on years of service, starting at 20 days annually.
• 9 Paid Holidays per year, including 1 floating holiday.

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The Company expects to accept applications for this position until October 16, 2026, but encourages interested applicants to apply as soon as possible. We will review this information, and one of our Talent Acquisition professionals will reach out if your background aligns with the position.

Our Commitment to Equal Opportunity and Inclusion

Mercola and its affiliates (“Mercola”) are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race (including hairstyle and texture), color, religion or belief (or lack thereof) (including religious grooming and dress practices), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. If you need accommodation, please send an email to [e-mail] to let us know the nature of your request.