Remote Growth & Brand Lead

Legitmark, Inc.; New York (NY); Remote; USD 140,000 - 190,000; Full time

Job summary

Legitmark, Inc. is seeking a senior marketing leader for a remote role focused on establishing the brand as the definitive name for trust in resale.

You will own tone, positioning, and narrative across channels to drive growth with a hands-on, data-driven approach. You will lead seller-driven adoption across live and social commerce, define marketing metrics and experiments, and collaborate with partnerships to close deals.

Qualifications

• 7+ years of marketing experience, including founding or building a function from scratch.
• Proven track record of owning outcomes such as pipeline, adoption, and CAC improvements.
• Fluency with live and social commerce channels (TikTok Shop, Whatnot, etc.).
• Strong positioning and storytelling with hands-on writing ability.
• Comfort with ambiguity and limited resources; ability to define playbooks.
• Mandarin Chinese proficiency is a plus.

Responsibilities

• Own Legitmark's brand: positioning, voice, and a narrative that makes us the definitive name for trust in resale.
• Grow seller-driven adoption — turn existing sellers into advocates and convert their reach into new accounts, especially across live and social commerce
• Build and own the marketing pipeline: define the metrics, run the experiments, and be accountable for what marketing contributes to growth
• Arm the partnerships team with the product marketing that closes deals: launches, case studies, and enablement that reflect how sellers actually buy
• Decide what to build in-house versus contract out, and make the first marketing hires when the engine proves repeatable

Skills

Marketing strategy

Live and social commerce

Brand storytelling

Growth hacking / pipeline

Ambiguity tolerance

Mandarin Chinese

Job description

Legitmark, Inc. is seeking a senior marketing leader for a remote role focused on establishing the brand as the definitive name for trust in resale.

You will own tone, positioning, and narrative across channels to drive growth with a hands-on, data-driven approach. You will lead seller-driven adoption across live and social commerce, define marketing metrics and experiments, and collaborate with partnerships to close deals.