Brand Marketing Lead — Remote Growth & Campaigns

ArchKey Solutions; Clinton (MD); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan with employer/1

Paid time off and holidays

Tuition reimbursement

Wellness programs

Job summary

ArchKey Solutions is seeking a Senior Marketing Specialist - Brand to drive brand awareness and revenue growth. This remote position collaborates with Business Development, Sales, and Operations to translate market needs into compelling messaging and integrated campaigns.

The role develops content, leads campaigns, and ensures brand integrity across channels while leveraging analytics to improve outcomes. A strong marketing background and cross-functional collaboration are essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 35 years of progressive marketing experience, preferably in B2B, construction, engineering, professional services, or technical industries.
• Proven experience managing marketing campaigns, developing content, and supporting digital marketing initiatives.
• Experience collaborating with business development or sales teams to support growth initiatives.
• Proficiency with Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
• Experience with website content management systems, email marketing platforms, and social media tools.
• Familiarity with analytics platforms such as Google Analytics and marketing performance dashboards.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Ability to translate technical concepts into clear, compelling marketing content.
• Strong analytical skills with the ability to interpret marketing data and identify improvement opportunities.
• Excellent written and verbal communication skills with strong attention to detail and brand consistency.
• Demonstrated ability to collaborate cross-functionally and build relationships with internal stakeholders, customers, and vendors.

Responsibilities

• Leads execution of integrated marketing campaigns across digital, web, email, social media, and marketing automation platforms.
• Partners with marketing leadership and business development teams to translate priorities into programs.
• Contributes to marketing strategy development using campaign performance and market trends.
• Develops high-quality marketing content including case studies, project profiles, presentations, infographics, and collateral.
• Translates technical project information into clear messaging aligned with ArchKey Solutions.
• Ensures brand consistency across all marketing materials and communications.
• Collaborates with experts and leaders to gather insights for materials and campaigns.
• Maintains marketing content libraries and client references to support pursuit readiness.
• Tracks and analyzes key marketing metrics using Google Analytics and dashboards.
• Provides data-driven insights to improve marketing effectiveness and audience engagement.

Skills

Marketing campaigns

Content development

Digital marketing

Analytics

SEO knowledge

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Adobe Creative Suite

CMS platforms

Google Analytics

Email marketing

Social media tools

Job description

ArchKey Solutions is seeking a Senior Marketing Specialist - Brand to drive brand awareness and revenue growth. This remote position collaborates with Business Development, Sales, and Operations to translate market needs into compelling messaging and integrated campaigns.

The role develops content, leads campaigns, and ensures brand integrity across channels while leveraging analytics to improve outcomes. A strong marketing background and cross-functional collaboration are essential for success.