Fractional Head of Marketing - Remote & Impactful EdTech

SubjectToClimate; United States; Remote; USD 57,000 - 78,000; Part time

Job summary

SubjectToClimate is seeking a Head of Marketing (Fractional) to own how we reach educators. This remote, part-time role is about 20 hours a week and reports to the COO.

You will set strategy and lead a small team including a Digital Marketing Manager and a Marketing Designer, focusing on teacher acquisition, email list growth, and brand awareness. You will refresh campaigns, experiment with new channels, tie product launches (notably our AI-powered localization tool) to concrete adoption, and

Qualifications

• What we're looking for: genuine mission alignment with climate, education, or kids.
• Email marketing strategy experience including lead magnets, segmentation, and journeys.
• Product marketing experience with video and social content to drive adoption.
• A track record of data-driven decisions with measurable changes.
• Social media strategy beyond basic posting.
• At least two years managing and developing a team.
• Strong AI literacy and understanding of its impact on deliverability.

Responsibilities

• Set marketing strategy and campaign calendar to reach teachers.
• Lead a small team: Digital Marketing Manager and Marketing Designer.
• Refresh campaigns and channels; test new approaches and partners.
• Use data to decide what to keep, cut, and scale; report results to COO/Executive Team.
• Build and launch product marketing for our AI localization tool.
• Drive adoption with messaging, demos, and launch plans.
• Grow teacher email list and connect journeys on site.
• Develop social strategy and partnerships to expand reach.

Skills

Email marketing strategy

Product marketing

Data-driven decisions

Social media strategy

Team leadership

AI literacy

Player-coach

Tools

MailerLite

GA4

Google Ads

FullStory

Job description

SubjectToClimate is seeking a Head of Marketing (Fractional) to own how we reach educators. This remote, part-time role is about 20 hours a week and reports to the COO.

You will set strategy and lead a small team including a Digital Marketing Manager and a Marketing Designer, focusing on teacher acquisition, email list growth, and brand awareness. You will refresh campaigns, experiment with new channels, tie product launches (notably our AI-powered localization tool) to concrete adoption, and