Remote Fractional CMO | Multi‑Client Marketing Strategist

Marketing Direction; Saint Petersburg (FL); Remote; USD 207,000 - 344,000; Part time

Benefits offered by this job

Fully remote

Flexible hours

Quarterly Tampa Bay meetups

Agency partnership

High-level strategic exposure

Job summary

Marketing Direction is seeking a Fractional CMO to lead strategic B2B marketing programs for professional services clients across multiple verticals. You will own multi-year plans, map client journeys, and architect go-to-market strategies, working closely with agency leadership and senior execution teams.

This is a primarily remote contractor role with quarterly in-person collaboration in the Tampa Bay area or elsewhere in the US as needed.

Qualifications

• 20+ years of progressive B2B marketing experience - with a clear arc from execution to strategic leadership
• Strategic planning expertise - proven experience developing comprehensive, multi-year marketing strategies (not just campaign plans)
• Multi-industry B2B experience - demonstrated work across multiple professional services verticals (e.g., IT/MSP, accounting, legal, insurance, consulting, architecture/engineering)
• Agency, consulting, or fractional background - at least one year of experience managing strategic work across multiple concurrent client engagements
• Client-facing confidence - experience presenting to C-suite and leading strategic conversations with business owners
• Budget and scope discipline - proven ability to deliver within budget, manage scope, and communicate proactively when adjustments are needed
• Exceptional communication skills - written and verbal; compelling strategic presentations and clear articulation of complex ideas
• Bachelor's degree in business administration, marketing, or related field

Responsibilities

• Develop comprehensive marketing strategies and multi-year marketing action plans for B2B professional services clients
• Translate client business objectives into structured marketing programs with clear deliverables, timelines, and budget allocations
• Develop brand strategy (positioning, messaging), go-to-market strategy, demand generation strategy, ABM strategy, and content strategy
• Map customer journeys and develop sales enablement frameworks aligned with client growth objectives
• Architect integrated marketing campaigns across digital, content, and traditional channels
• Present strategies to client leadership with confidence and clarity (PowerPoint, Excel proficiency required)
• Lead strategic discussions with client leadership to understand business goals, challenges, and market position
• Serve as senior strategic point of contact for assigned client engagements
• Deliver strategic work within established scope, timeline, and budget parameters, flagging concerns proactively
• Evaluate and recommend marketing technology solutions aligned with client objectives
• Architect CRM, automation, and analytics strategies at a strategic level
• Develop lead scoring frameworks, nurture strategy, and conversion optimization approaches
• Stay current on AI marketing applications and evaluate opportunities to integrate AI-powered tools into client marketing programs
• Document strategic frameworks and decision rationale clearly enough for execution teams to implement without ambiguity
• Brief execution teams on strategic intent behind tactical specifications; you provide strategic direction, they execute under agency operations leadership
• Contribute to agency intellectual property by refining methodologies and developing repeatable frameworks

Skills

B2B Marketing Strategy

Strategic Planning

Brand Strategy

Go-to-Market Strategy

Demand Generation

ABM

Content Strategy

Customer Journey Mapping

Sales Enablement

MarTech Architecture

AI Marketing Strategy

Client Engagement

Education

Bachelor's degree in business administration, marketing, or related field

MBA or advanced degree

Tools

HubSpot

Salesforce

GoHighLevel

MarTech architecture

Job description

Marketing Direction is seeking a Fractional CMO to lead strategic B2B marketing programs for professional services clients across multiple verticals. You will own multi-year plans, map client journeys, and architect go-to-market strategies, working closely with agency leadership and senior execution teams.

This is a primarily remote contractor role with quarterly in-person collaboration in the Tampa Bay area or elsewhere in the US as needed.