Fractional GTM Performance Lead — Remote, Flexible Hours

Fiat Growth; New York (NY); Remote; USD 83,000 - 138,000; Part time

Benefits offered by this job

Flexible fractional structure (15–25 hours/week)

Competitive hourly/project-based compensation

Potential for full-time conversion

Job summary

A full-service marketing consultancy is seeking a Fractional Performance Lead to guide clients through growth stages, oversee marketing strategies, and manage client engagements. This role offers a flexible structure with the potential to convert to full-time, ideal for candidates with over 7 years of marketing experience. The ideal candidate will have expertise in diverse growth marketing channels.

Qualifications

• 7+ years in growth/marketing with client-facing leadership experience.
• Expertise across acquisition channels and conversion rate optimization.
• Strong knowledge of CAC/LTV, attribution, and forecasting.

Responsibilities

• Lead client engagements as primary strategic partner.
• Build GTM foundations: ICPs, segments, and messaging frameworks.
• Oversee paid acquisition and CRO strategies.

Skills

Growth marketing

Client-facing leadership

Conversion rate optimization

Acquisition strategies

Data analysis

Fintech knowledge

Tools

GA4

HubSpot

Looker

Optimizely/VWO

Job description

A full-service marketing consultancy is seeking a Fractional Performance Lead to guide clients through growth stages, oversee marketing strategies, and manage client engagements. This role offers a flexible structure with the potential to convert to full-time, ideal for candidates with over 7 years of marketing experience. The ideal candidate will have expertise in diverse growth marketing channels.