Remote Fractional Growth Lead (Contractor)

Kentech Consulting Inc; United States; Remote; USD 45,000 - 89,000; Full time

Benefits offered by this job

Remote position

Job summary

KENTECH Consulting Inc. seeks a Fractional Growth Lead to shape and drive the growth strategy for eKnowID, our background screening platform. This hands-on role emphasizes generating qualified opportunities, converting interest to revenue, and building scalable growth systems.

You will steer customer reactivation, outbound prospecting, paid acquisition, nurture programs, and performance reporting, partnering with executives and marketing teammates to optimize campaigns and pipeline.

Qualifications

• 5+ years in growth marketing, demand generation or revenue-focused roles.
• Proven ability to generate measurable pipeline and revenue growth.
• Experience marketing to small and mid-sized businesses.
• Strong HubSpot experience with workflows, segmentation, automation, and reporting.
• Experience building outbound email campaigns and lead-generation workflows.
• Experience with paid digital ads (Google/Meta/LinkedIn).
• Understanding of acquisition funnels, nurturing, conversion, and revenue attribution.
• Strong copywriting across emails, landing pages, ads, and nurture sequences.
• Ability to interpret campaign data and translate into actionable recommendations.
• Familiarity with growth metrics, including CAC, conversion rates, ROAS, and revenue attribution.
• Ability to design and run structured tests to optimize campaigns.
• Experience using AI tools to scale marketing efforts.
• Excellent written and verbal communication; able to interact with executives.
• Strong project management and prioritization; able to multi-task across campaigns.
• Comfort working independently in a remote, fast-moving environment.

Responsibilities

• Develop and execute eKnowID's customer acquisition and revenue-growth strategy.
• Lead growth initiatives across reactivation, outbound prospecting, paid acquisition, nurturing, and optimization.
• Translate business strategy and data into executable growth initiatives.
• Launch and manage reactivation and win-back campaigns.
• Develop targeted campaigns to re-engage inactive customers.
• Build outbound prospecting campaigns for SMB segments.
• Create prospect lists using approved databases and enrichment tools.
• Design and optimize cold emails, calls, and follow-up sequences.
• Develop messaging around customer needs, risk, speed, safety, and business protection.
• Manage paid campaigns on Google, Meta, and LinkedIn; monitor performance and adjust as needed.
• Oversee HubSpot segmentation, workflows, lifecycle stages, nurturing, and reporting.
• Maintain campaign and pipeline tracking in HubSpot; develop automated nurture workflows.
• Track sources, performance, pipeline, and revenue attribution; provide dashboards to leadership.
• Provide routine performance updates and strategic recommendations to executives.
• Identify additional tools or capabilities as growth needs evolve.
• Utilize AI tools to accelerate campaign development while ensuring human review.

Skills

Growth marketing

Pipeline generation

SMB marketing

HubSpot

Outbound email campaigns

Lead-generation workflows

Paid digital advertising

Acquisition funnels

Copywriting

Data interpretation

Metrics & attribution

Campaign testing

AI in marketing

Executive communication

Project management

Multi-channel management

Remote work proficiency

Strategic leadership

Tools

Apollo.io

SEO strategy

Google Analytics

Landing-page development

Job description

KENTECH Consulting Inc. seeks a Fractional Growth Lead to shape and drive the growth strategy for eKnowID, our background screening platform. This hands-on role emphasizes generating qualified opportunities, converting interest to revenue, and building scalable growth systems.

You will steer customer reactivation, outbound prospecting, paid acquisition, nurture programs, and performance reporting, partnering with executives and marketing teammates to optimize campaigns and pipeline.