Remote-First Strategic Product Marketing Lead

Alkami; United States; Remote; USD 130,000 - 162,000; Full time

Job summary

Alkami is seeking a Strategic Product Marketing Manager to lead go-to-market for key platform launches. The role partners with Product, Sales, Partner Relations, CXG, and executives to shape positioning, messaging, and commercialization plans across markets.

You’ll translate market and customer insights into differentiated narratives, drive cross-functional launches, and build sales enablement programs. This remote-first role requires strategic thinking, SaaS experience, and the ability to

Qualifications

• 6–10 years in product marketing, strategy, or related SaaS go-to-market roles.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams.
• Ability to translate complex technical capabilities into market narratives.
• Data-driven decision making with product adoption and pipeline signals.

Responsibilities

• Lead end-to-end go-to-market strategy for major product and partner launches.
• Develop and evolve product positioning and messaging.
• Collaborate with Product Management to influence roadmap priorities.
• Conduct competitive and market analysis to identify opportunities.
• Define and operationalize messaging architecture across teams.
• Lead development of strategic sales enablement programs.
• Partner with Demand Gen, Partner Marketing and Content Marketing to design campaigns.
• Guide internal teams on product storytelling and differentiation.
• Support ecosystem and partner go-to-market initiatives.
• Analyze product performance and market feedback to refine strategies.
• Influence cross-functional alignment to ensure cohesive narratives.
• Lead internal launch readiness and enablement resources.
• Drive AI integration into workflows for faster decision-making.

Skills

Go-to-market strategy

Product positioning

Market research

Translate tech into narratives

Cross-functional leadership

Data-driven decisions

Sales enablement

Project leadership

SaaS market knowledge

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Alkami is seeking a Strategic Product Marketing Manager to lead go-to-market for key platform launches. The role partners with Product, Sales, Partner Relations, CXG, and executives to shape positioning, messaging, and commercialization plans across markets.

You’ll translate market and customer insights into differentiated narratives, drive cross-functional launches, and build sales enablement programs. This remote-first role requires strategic thinking, SaaS experience, and the ability to