Remote-First Strategic Product Marketing Lead

Alkami Technology, Inc.; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Alkami Technology is seeking a strategic marketer to lead go-to-market initiatives for major product and partner launches. You will shape positioning and messaging that set Alkami apart in fintech, and collaborate with Product, Sales and Marketing to influence roadmap and commercialization plans.

You will also drive cross-functional alignment and launch readiness, supported by deep market and competitive analysis and data-driven messaging refinements to guide GTM strategies across market

Qualifications

• Must lead end-to-end go-to-market initiatives for major product launches.
• Ability to develop positioning and messaging that differentiates Alkami in fintech markets.
• Collaborate with Product, Sales and Marketing to influence roadmap and commercialization.

Responsibilities

• Lead end-to-end go-to-market strategy for major product and partner launches.
• Develop and evolve positioning and messaging frameworks that differentiate Alkami in fintech markets.
• Partner with Product, Sales, and Marketing teams to influence roadmap and commercialization plans.
• Drive cross-functional alignment and launch readiness across business functions.
• Conduct deep competitive and market analysis to identify opportunities and whitespace.
• Use data-driven insights to refine messaging and inform go-to-market strategies.

Skills

Go-to-market strategy

Positioning & messaging frameworks

Cross-functional collaboration

Data-driven insights

Market analysis

Job description

Alkami Technology is seeking a strategic marketer to lead go-to-market initiatives for major product and partner launches. You will shape positioning and messaging that set Alkami apart in fintech, and collaborate with Product, Sales and Marketing to influence roadmap and commercialization plans.

You will also drive cross-functional alignment and launch readiness, supported by deep market and competitive analysis and data-driven messaging refinements to guide GTM strategies across market