Remote-First Events & Field Marketing Lead (Travel 25%)

TJM Labs; Newark (DE); Remote; USD 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Paid time off

401K with company match

Health Plan

Remote-first culture

Zusammenfassung

TJM Labs in Newark, Delaware, is seeking an Events & Field Marketing Specialist to own our 40 annual conferences and regional meetings. You’ll work with sales, executives and Marketing Lead to maximize meetings and pipeline, manage budgets, logistics, and post-event follow-up.

We’re a remote-first AI-driven company; you’ll travel up to 25% across the U.S., run webinars and gifting programs, and build a repeatable playbook for events that drive ROI and growth.

Qualifikationen

• 2+ years in B2B event and field marketing.
• Experience with email marketing platforms, webinar tools and CRM data management.
• Experience managing vendors and event budgets.
• AI-native: you use AI daily to draft emails and invites, build invite lists, plan logistics, analyze campaign results and automate follow‑up.
• Extremely proactive and very organized: you anticipate what’s needed before anyone asks, spot problems early and fix them without waiting for direction, and you manage many deadlines at once without anything falling through the cracks.
• Willing and able to travel up to 25% to events anywhere in the U.S., and based in or able to commute to Newark, Delaware, with regular in‑office time to manage, pack and ship event materials (able to lift up to 40 lbs).
• Comfortable working with sales and executives, and holding them to event commitments.

Aufgaben

• Own the events calendar and budget for ~40 conferences, trade shows and events; recommend which shows to attend, sponsor or drop based on results.
• Run all event logistics: registration, booth and sponsorship packages, shipping, swag, travel and hotel, lead capture and staffing schedules, plus booth and swag inventory at our Newark office.
• Partner with sales and executives: plan pre-event outreach with sales and SDRs to book meetings before each show and post-event follow‑up within 48 hours; coordinate speaking slots and CE sessions with our executives, including deadlines, templates and materials.
• Coordinate our customer conference: run TJM Labs’ annual conference end to end, from venue, budget and registration to attendee experience and post‑event follow‑up, working with the Marketing Lead on agenda and speakers.
• Host Lunch & Learns and executive dinners: run an ongoing Lunch & Learn series for pharmacies and partners, from scheduling and catering to content, invitations and follow‑up; plan intimate dinners for pharmacy owners and executives around conferences and in key markets, working with sales on target guest lists, invitations, venues and hosting logistics.
• Own webinars and event email: run the monthly webinar series, from topic and speakers to promotion, run‑of‑show, recording and follow‑up; own event and webinar promotion email and support the customer newsletter, nurture sequences and product announcements. Manage our email platform and its sync with our CRM, keep lists clean and deliverability high, and report on opens, clicks and meetings sourced.
• Run gifting and customer programs: run gifting and direct mail sends to target accounts, event invitees and customers, working with sales on who receives what (e.g. Sendoso or similar); support the customer reference program, advisory board and customer council meetings.
• Measure everything: keep event, webinar and campaign records clean in our CRM, including invite lists, attendees and follow‑up, and report on every event: meetings booked, pipeline created, cost per meeting and ROI.

Kenntnisse

B2B events

Healthcare SaaS

Vendor budgets

AI-driven tools

Highly organized

Sales collaboration

Travel ready

Tools

CRM tools

Webinar tools

Email platforms

Sendoso

Jobbeschreibung

TJM Labs in Newark, Delaware, is seeking an Events & Field Marketing Specialist to own our 40 annual conferences and regional meetings. You’ll work with sales, executives and Marketing Lead to maximize meetings and pipeline, manage budgets, logistics, and post-event follow-up.

We’re a remote-first AI-driven company; you’ll travel up to 25% across the U.S., run webinars and gifting programs, and build a repeatable playbook for events that drive ROI and growth.