Remote-First Content Strategy Director

Embedded Shishya; United States; On-site; USD 168,000 - 231,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) retirement plan

Paid time off and holidays

Disability and life insurance

Job summary

Humana is seeking a Director, Content Strategy to lead audience-centered content initiatives that align with brand and business priorities across print, audio, and digital experiences.

In this role you will guide content strategy, partner with marketing, creative, and business leaders, and translate insights into editorial plans, governance standards, and measurable programs that engage members, patients, caregivers, and communities.

Qualifications

• Bachelor’s degree or equivalent professional experience in a related field
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles
• 3+ years of experience leading teams, managing direct reports, or directing cross‑functional content programs
• Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns
• Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi‑channel marketing programs
• Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes

Responsibilities

• Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction
• Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable
• Lead a team focused on developing impactful episodic print, audio, digital, and social media content that supports audience engagement and business priorities
• Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams
• Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.

Skills

Strategic thinking

Cross-functional leadership

Storytelling

Editorial direction

Audience insights

Education

Bachelor’s degree in Marketing, Communications, English, Journalism, Business, or related field

Tools

AEM

Workfront

Aprimo

Adobe Experience Platform

Adobe Journey Optimizer

Sprinklr

Job description

Humana is seeking a Director, Content Strategy to lead audience-centered content initiatives that align with brand and business priorities across print, audio, and digital experiences.

In this role you will guide content strategy, partner with marketing, creative, and business leaders, and translate insights into editorial plans, governance standards, and measurable programs that engage members, patients, caregivers, and communities.