Remote Field Marketing Manager - Electrophysiology

Abbott (abbottcareers2 board); Illinois; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Free medical coverage

Retirement plan

Tuition reimbursement

Job summary

Abbott is seeking a Field Marketing Manager for Electrophysiology, remote within the EP division in the United States. You will partner with sales and product teams, drive campaigns, and tailor programs to regional needs to grow product adoption and revenue.

Lead cross-functional campaigns, train local teams, and measure outcomes using Salesforce and PowerBI, while aligning with national priorities and policies.

Responsibilities

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns within the geography, tailored to specific geographical needs.
• Assist in content creation for marketing programs.
• Work independently and cohesively with their team to continue to build and develop programs that help to drive product adoption, business, and revenue.
• Work amongst a multidisciplinary team to enhance and strengthen programs (i.e. Key Accounts, NACES, etc...).
• Train local teams on program launches resulting in continued execution and local programs running independently.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency and streamline marketing messages.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.
• Conduct product overviews for physicians and regional sales teams. Assess competencies on a local level and collaborate with Training and Education to ensure full competency is reached.
• Work with local teams to help advance sales acumen and refine product presentation skills.
• Elicit customer feedback in the form of conversation and surveys.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Attend local area sales meetings and marketing teams meetings.
• Drive capital services sales and capital marketing promotions.
• Analyze complex data sets to determine appropriate targets for campaigns and be able to measure success of delivery.
• Engage with KOL's and top accounts to drive preference toward Abbott EP products.
• Encourage and assist with social media posts/tweets and case reviews/reports for online social media use in adherence with Abbott's social media policies.
• Create local launch reporting including metrics and target goal achievement.
• Work with Salesforce and PowerBI to evaluate success of specific programs.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus

Job description

Abbott is seeking a Field Marketing Manager for Electrophysiology, remote within the EP division in the United States. You will partner with sales and product teams, drive campaigns, and tailor programs to regional needs to grow product adoption and revenue.

Lead cross-functional campaigns, train local teams, and measure outcomes using Salesforce and PowerBI, while aligning with national priorities and policies.