Field Marketing Manager- Central Atlantic

Abbott (abbottcareers2 board); Illinois; Remote; USD 100.000 - 150.000; Vollzeit

Benefits dieser Stelle

Free medical coverage

Retirement plan

Tuition reimbursement

Zusammenfassung

Abbott is seeking a Field Marketing Manager for Electrophysiology, remote within the EP division in the United States. You will partner with sales and product teams, drive campaigns, and tailor programs to regional needs to grow product adoption and revenue.

Lead cross-functional campaigns, train local teams, and measure outcomes using Salesforce and PowerBI, while aligning with national priorities and policies.

Aufgaben

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns within the geography, tailored to specific geographical needs.
• Assist in content creation for marketing programs.
• Work independently and cohesively with their team to continue to build and develop programs that help to drive product adoption, business, and revenue.
• Work amongst a multidisciplinary team to enhance and strengthen programs (i.e. Key Accounts, NACES, etc...).
• Train local teams on program launches resulting in continued execution and local programs running independently.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency and streamline marketing messages.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.
• Conduct product overviews for physicians and regional sales teams. Assess competencies on a local level and collaborate with Training and Education to ensure full competency is reached.
• Work with local teams to help advance sales acumen and refine product presentation skills.
• Elicit customer feedback in the form of conversation and surveys.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Attend local area sales meetings and marketing teams meetings.
• Drive capital services sales and capital marketing promotions.
• Analyze complex data sets to determine appropriate targets for campaigns and be able to measure success of delivery.
• Engage with KOL's and top accounts to drive preference toward Abbott EP products.
• Encourage and assist with social media posts/tweets and case reviews/reports for online social media use in adherence with Abbott's social media policies.
• Create local launch reporting including metrics and target goal achievement.
• Work with Salesforce and PowerBI to evaluate success of specific programs.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus

Jobbeschreibung

Field Marketing Manager - Electrophysiology (Central Atlantic)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works remotely within the Electrophysiology division.

In Abbott's Electrophysiology (EP) business, we're advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. At Abbott, we offer a portfolio of products with the versatility to diagnose and manage an array of cardiac arrhythmias. These products include complete portfolio of EP catheters and capital products along with implantable devices designed to improve outcomes and reduce heart failure. Responsible and visionary clinical leadership helps us reduce the cost of health care, lessening the impact of epidemic disease on patients and their families. Our clinical successes allow us to offer an unparalleled portfolio of cardiac arrhythmia management products.

Abbott is seeking a passionate, experienced and strategic medical device expert to join our Electrophysiology Marketing team as a Field Marketing Manager, focusing on the West Territory. This role will serve as a go-to resource for the US EP sales team within a dedicated geographical area, assist with customer segmentation/targeting, deliver campaigns, measure success, and provide feedback to the US Product Management team.

What You'll Work On

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns within the geography, tailored to specific geographical needs.
• Assist in content creation for marketing programs.
• Work independently and cohesively with their team to continue to build and develop programs that help to drive product adoption, business, and revenue.
• Work amongst a multidisciplinary team to enhance and strengthen programs (i.e. Key Accounts, NACES, etc...).
• Train local teams on program launches resulting in continued execution and local programs running independently.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency and streamline marketing messages.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.
• Conduct product overviews for physicians and regional sales teams. Assess competencies on a local level and collaborate with Training and Education to ensure full competency is reached.
• Work with local teams to help advance sales acumen and refine product presentation skills.
• Elicit customer feedback in the form of conversation and surveys.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Attend local area sales meetings and marketing teams meetings.
• Drive capital services sales and capital marketing promotions.
• Analyze complex data sets to determine appropriate targets for campaigns and be able to measure success of delivery.
• Engage with KOL's and top accounts to drive preference toward Abbott EP products.
• Encourage and assist with social media posts/tweets and case reviews/reports for online social media use in adherence with Abbott's social media policies.
• Create local launch reporting including metrics and target goal achievement.
• Work with Salesforce and PowerBI to evaluate success of specific programs.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus