Remote Field Marketing Leader — Multi-Market Activations

Intuit; Washington (District of Columbia); Remote; USD 177,000 - 240,000; Full time

Job summary

Intuit is seeking a Principal, Field Marketing to lead strategy, agency partnerships, and in-market execution for TurboTax retail initiatives. You will direct field activations, manage multi-market budgets, and collaborate with cross-functional teams to drive traffic and credibility in communities served by our stores.

The role requires deep field marketing expertise, proven leadership, and comfort working with senior stakeholders across Marketing, Media, CRM, and Stores Operations.

Qualifications

• 10+ years of field marketing experience with leadership responsibilities.
• Experience managing field marketing agencies and multi-million-dollar budgets.
• Proven track record launching physical retail locations at scale.

Responsibilities

• Own field marketing strategy across four key markets and oversee calendar.
• Lead grand openings and in-market activations with agency partners.
• Manage budget allocation and relationships with production partners.
• Measure performance and translate data into strategy refinements.

Skills

Field marketing leadership

Budget management

Cross-functional collaboration

Agency management

People management

Data-driven

Strategic planning

Project management

Vendor relations

Tools

Monday.com

Asana

Job description

Intuit is seeking a Principal, Field Marketing to lead strategy, agency partnerships, and in-market execution for TurboTax retail initiatives. You will direct field activations, manage multi-market budgets, and collaborate with cross-functional teams to drive traffic and credibility in communities served by our stores.

The role requires deep field marketing expertise, proven leadership, and comfort working with senior stakeholders across Marketing, Media, CRM, and Stores Operations.