Remote Field Marketing Lead — Senior Living

Further; Detroit (MI); Remote; USD 100,000 - 125,000; Full time

Job summary

FURTHER is seeking a Field Marketer to build and scale a national field marketing engine that drives pipeline from Senior Living operators nationwide. You will own regional conference strategy, ROI-driven programs, and end-to-end event execution with Sales alignment.

Join a remote-first, fast-growing team and help convert in-person conversations into booked meetings, demos, and revenue opportunities across the U.S.

Qualifications

• 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation.
• Experience owning national or multi-region field marketing programs.
• Proven ability to tie events directly to pipeline and revenue impact.
• Strong project management skills with the ability to juggle multiple events, regions, and stakeholders.
• A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities.
• Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy.

Responsibilities

• Drive Field Marketing Strategy & Planning.
• Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership.
• Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential.
• Own the annual field marketing calendar and budget across all regions.
• Execute High-Impact Regional Events with end-to-end presence at regional conferences and association events.
• Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up.
• Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences.
• Drive Pipeline & Revenue Impact by partnering with Sales to align field efforts with territories and revenue goals.
• Design field programs that convert conversations into demos and opportunities, including on-site meeting booking and regional nurture campaigns.
• Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region.
• Engage People & Drive In-Person Connections, acting as the face of Further at live events.

Skills

Field Marketing

Event Marketing

Demand Generation

ROI focus

Job description

FURTHER is seeking a Field Marketer to build and scale a national field marketing engine that drives pipeline from Senior Living operators nationwide. You will own regional conference strategy, ROI-driven programs, and end-to-end event execution with Sales alignment.

Join a remote-first, fast-growing team and help convert in-person conversations into booked meetings, demos, and revenue opportunities across the U.S.