Remote Exec Director, Integrated Experience Planning

Novartis Group Companies; United States; Remote; USD 237,000 - 439,000; Full time

Job summary

Novartis Group Companies is seeking a visionary Executive Director to shape integrated patient and HCP experiences. You will translate brand objectives into unified experiences, guiding strategy, activation, and measurement in collaboration with Marketing Strategy, Data, Content, Product, and Operations.

The role requires 15+ years in marketing strategy or CX, strong leadership, and the ability to navigate complex cross-functional relationships.

Qualifications

• Bachelor's degree in a related field with 15+ years in marketing strategy or CX.
• Proven ability to translate brand strategies into actionable HCP and patient experiences.
• Experience using insights, data, analytics, and experimentation to guide decisions.

Responsibilities

• Serve as Marketing Strategy's primary CXPO partner to translate objectives into integrated HCP and patient experiences across channels.
• Develop a clear point of view on the HCP and patient experience to inform brand strategy and growth.
• Lead integrated experience planning to align internal and external teams for execution across the full customer journey.
• Directly manage the development, activation, measurement, and optimization of Integrated Experience Plans.
• Collaborate with cross-functional partners to align experience strategy, content, channels, and execution across digital and physical touchpoints.
• Analyze brand and customer dynamics and synthesize insights to inform experience decisions.
• Design human-centered experiences to address customer needs and improve outcomes.
• Identify knowledge gaps and partner with Insights to conduct research that informs decisions.
• Define experience requirements, content priorities, channel roles, and measurement needs.

Skills

Experience design

Behavioral strategy

Integrated planning

Channel orchestration

Measurement

Strategic leadership

People management

Education

Bachelor's degree in related field

Master of Science and/or MBA preferred

Job description

Novartis Group Companies is seeking a visionary Executive Director to shape integrated patient and HCP experiences. You will translate brand objectives into unified experiences, guiding strategy, activation, and measurement in collaboration with Marketing Strategy, Data, Content, Product, and Operations.

The role requires 15+ years in marketing strategy or CX, strong leadership, and the ability to navigate complex cross-functional relationships.