Head of Integrated Experience Strategy

BioNJ Inc.; East Hanover (NJ); On-site; USD 237,000 - 439,000; Full time

Job summary

Novartis is seeking an Executive Director of Integrated Experience Planning to shape patient and HCP experiences across brands. You will translate business goals into unified experiences and guide cross-functional teams, including Marketing Strategy, Data and Analytics, Content, Product Management, and Operations.

The role requires leadership, a strong point of view, and the ability to drive decisions through ambiguity while optimizing experiences with new insights and AI tools.

Qualifications

• Bachelor's degree in related field.
• 15+ years of experience in marketing strategy, customer experience, integrated planning, or related disciplines.
• Demonstrated expertise in experience design, behavioral strategy, integrated planning, channel orchestration, and measurement.
• Proven ability to translate business and brand strategies into actionable, measurable HCP and patient experience plans.
• Experience using customer insights, behavioral evidence, data, analytics, and experimentation to guide decisions and optimize performance.
• Demonstrated success leading multidisciplinary teams and influencing complex cross-functional and agency relationships.
• Experience standardizing planning processes, improving marketing effectiveness, and leading organizational change.
• Strong commercial acumen, analytical rigor, digital and AI fluency, and the ability to simplify complex strategies and drive decisions through ambiguity.
• Experience attracting, coaching, and developing high-performing talent.

Responsibilities

• Serve as Marketing Strategy's primary CXPO partner to translate objectives into integrated HCP and patient experiences.
• Develop a clear point of view on the HCP and patient experience within the brand; identify barriers and gaps.
• Lead integrated experience planning to align internal and external teams across the full customer journey.
• Directly manage development, activation, measurement, and optimization of Integrated Experience Plans via IMPact standards.
• Collaborate with cross-functional partners to align experience strategy, content, channels, and execution.
• Analyze brand and customer dynamics; synthesize insights and performance data to inform decisions.
• Design human-centered experiences addressing customer needs and apply behavioral science to improve outcomes.
• Identify knowledge gaps and partner with Insights to test assumptions and inform decisions.
• Define experience requirements, content priorities, channel roles, and measurement needs.
• Lead and develop Integrated Experience Planning talent, including AI applications.

Skills

Marketing strategy

Customer experience

Integrated planning

Channel orchestration

Measurement

Cross-functional leadership

Analytical rigor

AI fluency

Talent development

Education

Bachelor's degree

MBA preferred

Tools

AI tools

Job description

Novartis is seeking an Executive Director of Integrated Experience Planning to shape patient and HCP experiences across brands. You will translate business goals into unified experiences and guide cross-functional teams, including Marketing Strategy, Data and Analytics, Content, Product Management, and Operations.

The role requires leadership, a strong point of view, and the ability to drive decisions through ambiguity while optimizing experiences with new insights and AI tools.