Director, Integrated Experience Strategy

U014 (FCRS = US014) Novartis Pharmaceuticals Corporation; United States; Remote; USD 237,000 - 439,000; Full time

Job summary

Novartis Pharmaceuticals Corporation seeks an Executive Director, Integrated Experience Planning to shape patient and HCP experiences across brands, translating business and brand goals into unified experiences and channels.

This remote role collaborates with Marketing Strategy, Data & Analytics, Content, Product Management, and external agencies to drive measurable impact, travel up to 10%.

Qualifications

• Bachelor's degree in related field.
• 15+ years of marketing strategy/experience.
• Expert in experience design and behavioral strategy.
• Ability to translate brand strategy into integrated plans.

Responsibilities

• Translate objectives into integrated HCP and patient experiences.
• Develop a clear point of view on HCP and patient experience.
• Lead integrated experience planning across teams.
• Oversee activation, measurement, and optimization of plans.
• Collaborate with cross-functional partners across digital and physical touchpoints.
• Apply AI across teams.

Skills

Experience design

Behavioral strategy

Integrated planning

Channel orchestration

Measurement

AI fluency

Leadership

Education

Bachelor's degree in related field

Job description

Novartis Pharmaceuticals Corporation seeks an Executive Director, Integrated Experience Planning to shape patient and HCP experiences across brands, translating business and brand goals into unified experiences and channels.

This remote role collaborates with Marketing Strategy, Data & Analytics, Content, Product Management, and external agencies to drive measurable impact, travel up to 10%.