Manager, Emerging Media

Jobgether; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Remote-first flexibility

Competitive salary

Job summary

Jobgether in the United States seeks a Manager, Emerging Media to lead paid media and lead-generation partnerships. You will optimize campaigns, test new media opportunities, and drive audience strategies across multiple channels.

The role requires strong analytical skills, cross-functional collaboration, and a remote-friendly setup with occasional travel. Experience in education marketing is a plus, and prior leadership is desirable.

Qualifications

• Bachelor's degree in advertising, communications, marketing, management, or a related field.
• At least five years of experience in paid media, digital marketing, performance marketing, demand capture, or related discipline.
• Demonstrated experience managing external media or lead generation partners, including performance-based and pay-per-lead campaigns.
• Proven ability to manage and optimize paid media campaigns against lead generation, conversion, and efficiency objectives.
• Experience evaluating new media opportunities, emerging digital channels, audience segments, and targeting strategies through structured testing.
• Working knowledge of paid search, paid social, display, video, programmatic advertising, and other digital media channels.
• Experience with audience segmentation, targeting, campaign measurement, performance analysis, and data-driven decision-making.
• Ability to lead projects, coordinate cross-functional stakeholders, manage competing priorities, and deliver campaigns on time.
• Strong understanding of paid media and demand capture principles, including lead generation, audience targeting, performance-based media models, lead quality, conversion optimization, and multi-channel strategy.
• Excellent written, verbal, interpersonal, and partner management skills, with the ability to translate complex performance data into clear, actionable recommendations.
• A curious, test-and-learn mindset and the ability to balance ongoing campaign performance with experimentation in a fast-paced environment with shifting priorities.
• Proficiency in Microsoft Office Suite and the ability to learn and adapt to new tools, platforms, systems, and technologies.
• Preferred qualifications: experience in higher education marketing; prior experience managing direct reports.
• Work arrangements: ability to work independently and collaboratively in a remote environment; occasional travel may be required.

Responsibilities

• Manage paid media and lead generation partnerships: oversee assigned pay-per-lead (PPL) partners and campaigns from planning to performance monitoring and relationship management.
• Optimize campaign performance: collaborate with partners to improve lead quality, conversion rates, cost efficiency, and overall effectiveness.
• Identify emerging media opportunities: research and evaluate new media channels, platforms, partnerships, placements, and formats.
• Develop and execute tests: design structured experiments to assess new media opportunities, targeting approaches, audience segments, and data sources.
• Drive audience strategy: work with media platforms and partners to identify incremental audience opportunities and new targeting strategies.
• Oversee campaign execution: coordinate assets, timelines, deliverables, and optimization with creative, web, analytics, and other teams.
• Monitor performance and budgets: track KPIs and collaborate with finance and analytics on budgeting and reporting.
• Translate insights into action: present performance findings and actionable recommendations to marketing leadership.
• Support strategic growth: share insights to inform broader demand capture strategy and future investments.
• Provide team leadership as needed: guidance, coaching, and performance management as the team evolves.

Skills

Paid media

Lead generation

Partnership management

Campaign optimization

Analytics

Education

Bachelor's degree in marketing/advertising/communications

Tools

Microsoft Excel

Google Analytics

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Manager, Emerging Media based in the United States.

Accountabilities

• Manage paid media and lead generation partnerships: Oversee assigned pay-per-lead (PPL) partners and campaigns, from planning and execution to performance monitoring, optimization, and ongoing relationship management.
• Optimize campaign performance: Work with partners to improve lead quality, conversion rates, cost efficiency, and overall campaign effectiveness while ensuring accountability for agreed-upon objectives and deliverables.
• Identify emerging media opportunities: Research and evaluate new media channels, platforms, partnerships, placements, and campaign formats that can complement existing demand capture initiatives.
• Develop and execute tests: Design structured experiments and pilot campaigns to assess new media opportunities, targeting approaches, audience segments, and data sources, determining their potential for optimization and scale.
• Drive audience strategy: Collaborate with media platforms and external partners to identify incremental audience opportunities, analyze performance trends, and recommend new targeting strategies.
• Oversee campaign execution: Coordinate campaign assets, tracking, timelines, deliverables, stakeholder communications, and optimization activities in partnership with creative, web, analytics, and other internal teams.
• Monitor performance and budgets: Track key performance indicators, including lead volume, lead quality, conversion, and efficiency. Work with finance and analytics teams on budget management, forecasting, and reporting.
• Translate insights into action: Present performance findings and actionable recommendations to marketing leadership, identifying where investment should be increased, adjusted, or discontinued.
• Support strategic growth: Share insights from partner campaigns, emerging media experiments, and audience tests to inform broader demand capture strategy and future investment decisions.
• Provide team leadership as needed: Offer guidance, coaching, and performance management to direct reports as the team evolves and supervisory responsibilities develop.

Requirements

• Education: Bachelor's degree in advertising, communications, marketing, management, or a related field.
• Professional experience: At least five years of experience in paid media, digital marketing, performance marketing, demand capture, or a related discipline.
• Partner management: Demonstrated experience managing external media or lead generation partners, including performance-based and pay-per-lead campaigns.
• Campaign optimization: Proven ability to manage and optimize paid media campaigns against lead generation, conversion, and efficiency objectives.
• Testing and innovation: Experience evaluating new media opportunities, emerging digital channels, audience segments, and targeting strategies through structured testing.
• Digital media knowledge: Working knowledge of paid search, paid social, display, video, programmatic advertising, and other digital media channels. Hands-on experience across every channel is not required.
• Audience and analytics expertise: Experience with audience segmentation, targeting, campaign measurement, performance analysis, and data-driven decision-making.
• Project management: Ability to lead projects, coordinate cross-functional stakeholders, manage competing priorities, and deliver campaigns on time.
• Strategic and analytical thinking: Strong understanding of paid media and demand capture principles, including lead generation, audience targeting, performance-based media models, lead quality, conversion optimization, and multi-channel strategy.
• Communication and collaboration: Excellent written, verbal, interpersonal, and partner management skills, with the ability to translate complex performance data into clear, actionable recommendations.
• Adaptability and innovation: A curious, test-and-learn mindset and the ability to balance ongoing campaign performance with experimentation in a fast-paced environment with shifting priorities.
• Technical proficiency: Proficiency in Microsoft Office Suite and the ability to learn and adapt to new tools, platforms, systems, and technologies.
• Preferred qualifications: Experience in higher education marketing is an advantage. Previous experience managing direct reports is also preferred.
• Work arrangements: Ability to work independently and collaboratively in a remote environment. Occasional travel may be required.

Benefits

• Competitive compensation: Annual salary ranging from $70,092 to $94,622, depending on qualifications, experience, skills, and competencies. Offers are generally made within the advertised range, subject to applicable requirements and exceptional circumstances.
• Comprehensive benefits: Access to a holistic benefits package designed to support employee well-being and the needs of their families.
• Remote-first flexibility: Remote work arrangements for eligible employees based in the United States.
• Professional growth: Opportunities for career development, learning, and advancement.
• Employee well-being: A focus on supporting employees' professional development, personal well-being, and work-life balance.
• Meaningful impact: The opportunity to contribute to educational access and help prospective students discover learning opportunities.
• Collaborative environment: Work alongside cross-functional teams and external partners in a mission-driven, innovation-focused setting.