Remote Email & SMS Program Lead — End-to-End Campaigns

Slate; Michigan; On-site; USD 85,000 - 120,000; Full time

Job summary

Slate is seeking an Email & SMS Program Lead to own the operational backbone of our owned-channel campaigns. You will organize teams, manage calendars, and drive flawless execution from intake through post-send reporting, with hands-on experience in Salesforce Marketing Cloud and a strong emphasis on QA.

This role demands meticulous project management, clear communication with creative, data, and dev partners, and a calm ownership-driven approach in a fast-paced environment.

Qualifications

• 3+ years of project or program management experience.
• Hands-on email marketing execution experience.
• Experience with Salesforce Marketing Cloud or similar ESP.
• Ability to manage multiple campaigns end-to-end on tight timelines.
• Strong QA and flawless execution discipline.

Responsibilities

• Own end-to-end project management for Email and SMS programs—from intake to post-send reporting.
• Organize team around creation, sending, and insights for every campaign.
• Build and maintain campaign calendar, intake process, and production workflow.
• Maintain PM systems and track tickets, tasks and epics.
• Ensure on-time, error-free execution across all owned-channel sends.

Skills

Project management

Email marketing

Campaign coordination

QA/process

Deadline discipline

Communication

Education

Bachelor's degree

3-5 years relevant work experience

Tools

Salesforce Marketing Cloud

Job description

Slate is seeking an Email & SMS Program Lead to own the operational backbone of our owned-channel campaigns. You will organize teams, manage calendars, and drive flawless execution from intake through post-send reporting, with hands-on experience in Salesforce Marketing Cloud and a strong emphasis on QA.

This role demands meticulous project management, clear communication with creative, data, and dev partners, and a calm ownership-driven approach in a fast-paced environment.